Following a standout debut during Festival Weekend 1, CÎROC Ultra-Premium Vodka returned to the desert for a strategic stand-alone activation during Festival Weekend 2, leaning into an often-overlooked moment to engage the industry powering the cultural conversation. Set on a private estate in Indio, CÎROC Athletic Club was reimagined as a daytime destination from 9 am-4 pm, providing a seamless “jumping off point” for guests heading into the festival. The
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YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural platform where fashion, music, art, and community converge. Set within a private luxury estate in Indio, California, the compound hosted a curated community of global tastemakers, artists, and long-standing collaborators. The 2026 compound residents included returning Alumni; Teyana Taylor, Quen
Desert Nights 2026 is an elevated, sought-after nightlife series that transforms the private Zenyara estate into a luxury afters destination across both festival weekends in Indio. Its sister series, Rodeo Nights, will also take place at the Zenyara estate from April 24–26, 2026. PATRÓN returned to the private Zenyara estate as the exclusive tequila sponsor. VIPs toasted to the weekend with the PATRÓN Collector’s Cup during legendary sets by David
On Saturday, April 11th, rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, celebrated their new collaboration, rhode x the Biebers, with their community at an exclusive rhode world activation in the desert during festival weekend. This was the brand’s first owned festival weekend experience and the latest example of its ability to bring “the world of rhode” to life in unexpected ways. The
As a longstanding sponsor of Coachella, Heineken brought its most high-tech and social activation yet to the desert, continuing its decades long-legacy as a cornerstone of Coachella Music Festival. At the center of this year’s activation is the Heineken House – an immersive, high-energy destination featuring a star-studded lineup and the global debut of The Clinker. This first-of-its-kind smartband turns a simple “cheers” into a digital connection, using music-matching technology
Interscope and Capitol returned for their annual Coachella celebration this year, with a private event held in Palm Springs on Saturday, April 11, 2026. Now in its tenth year, the event has become known as one of the most highly anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Past attendees have included Billie Eilish, Lana Del Rey, Camila Cabello, Zedd, OneRepublic, Yo Gotti, GloRilla, Moneybagg
Neon Carnival marked a major milestone this weekend, celebrating its 15th Anniversary with its most ambitious and high-energy event to date. Created by nightlife visionary Brent Bolthouse and produced by Jeffrey Best of Best Events, the invite-only desert experience once again delivered an unforgettable night of music, celebrity, and spectacle, solidifying its status as the ultimate after-hours destination. The night kicked off with an opening set from DJ Mary Mac,
Festival season is officially here, and the iconic Italian aperitivo, Aperol, is returning to the desert for its fourth consecutive year as the Official Spritz Partner of Coachella Valley Music and Arts Festival. This year, Aperol is debuting the all-new Aperol Day Club — a vibrant, multi-sensory destination at the heart of the festival grounds designed to capture the spirit of the Aperol Spritz and invite festival-goers to truly “Be
REVOLVE came back to the desert in full forace for their 9th annual REVOLVE Festival transporting guests into The Grand Revivre, a theme that captured the charm and thrill of a bygone carnival era in Thermal, California. The invite-only oasis hosted a curated crowd of A-list celebrities, influencers and industry leaders from around the globe with legendary musical performances, carnival games, and exclusive brand activations. Headliner Don Toliver took the
