Los Angeles’ beauty and media insiders gathered at the iconic Sheats-Goldstein Residence for an unforgettable evening celebrating the relaunch of Smashbox’s Photo Finish Primer portfolio—and the debut of its latest innovation, the Photo Finish Invisible SPF 45 Primer. The Photo Finish Invisible SPF 45 Primer was the centerpiece, noted for its crystal-clear formula that leaves no white cast and functions as both a makeup prep and sun protection. Set against the residence’s striking architectural backdrop, the event welcomed a curated mix of top editors, influencers, and makeup artists, to toast to the brand’s next chapter. The evening delivered on both atmosphere and impact, with attendees capturing golden hour content as the sun set over the city. The Pore Vanishing Primer is a lightweight, oil-free face primer that instantly blurs the look of pores and locks in makeup for up to 12 hours. It controls shine, smooths texture, and leaves a velvety, matte finish, with no white cast or clogged pores. The result is a flawless base that keeps skin looking fresh and refined all day long. The event served as a high-profile relaunch of the brand’s iconic primer portfolio, emphasizing a “start-up” mindset despite the brand’s long history.