Following a standout debut during Festival Weekend 1, CÎROC Ultra-Premium Vodka returned to the desert for a strategic stand-alone activation during Festival Weekend 2, leaning into an often-overlooked moment to engage the industry powering the cultural conversation. Set on a private estate in Indio, CÎROC Athletic Club was reimagined as a daytime destination from 9 am-4 pm, providing a seamless “jumping off point” for guests heading into the festival. The

Continue reading…