YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
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Invite Only – Yves Saint Laurent Beauté is back in the desert for one night only for their YSL Beauty Drive Thru.
As festival-goers and Palm Springs locals gear up for Coachella Weekend 1, YSL Beauté, the luxe-edgy Parisian brand, will open their first ever Coachella Music Pop-Up Shop, a one-stop beauty experience serving as a pit stop for those taking the trip to Palm Springs. A makeup oasis in the desert, the pop-up will serve as an interactive social media activation for consumers and influencers, where they are able to touch,
Yves Saint Laurent Beauty opened its doors for its very first pop-up shop at the beautiful Theatre at the Ace Hotel. The two day pop up let the LA beauty girls create their own personalized lip wardrobe and complimentary custom engraving on every lipstick. The Pop Up was filled with the YSL throughout, with a giant neon sign as you walked in. Lots of fun picture moments were installed throughout
