YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
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Neon Carnival marked a major milestone this weekend, celebrating its 15th Anniversary with its most ambitious and high-energy event to date. Created by nightlife visionary Brent Bolthouse and produced by Jeffrey Best of Best Events, the invite-only desert experience once again delivered an unforgettable night of music, celebrity, and spectacle, solidifying its status as the ultimate after-hours destination. The night kicked off with an opening set from DJ Mary Mac,
NYLON hosted the return of NYLON House in the Desert at Desert International Horse Park in Coachella Valley, CA. Presented by Matrix, the event unveiled a new KATSEYE partnership and set the tone as the unofficial kickoff to music’s biggest festival celebration, drawing a star-studded crowd and delivering a high-energy DJ set by Diplo B2B HUGEL. This year’s theme, NOCTURNA, transformed the desert into an after‑dark, fashion‑driven experience inspired by
818 Tequila, the award-winning, hand-crafted tequila brand founded by Kendall Jenner, returned to the desert for the fourth annual 818 Outpost, this year presented by Cash App. Taking place April 10 during festival weekend in Indio, California, the invite-only gathering brought together festival-goers, creators, and friends of the brand for an afternoon of live music, immersive brand experiences, and specialty 818 tequila cocktails. Set within a striking open-air environment inspired
This week, medicube brought major energy to the desert with its largest U.S. activation to date at Coachella, taking over Palm Desert at Mojave Resort with its immersive “Glowtel” experience and a high-impact VIP pool party that quickly became one of the weekend’s standout beauty moments.The global K-beauty brand blended skincare innovation with festival culture, creating a multi-day destination for influencers, media, and VIPs to experience medicube’s viral technology in
Invite Only – Rhode is headed to the desert in Indio for a special exclusive event that you won’t want to miss.
Ticketed – This April, Goldenvoice is back at the Palm Springs Surf Club, transforming it into a daytime outpost of music, and sport. Centered around a thoughtfully curated music lineup in the amphitheater, the experience extends beyond the stage—offering wave pool sessions and resort-style relaxation. Whether you’re dancing, unwinding, or diving into the experience, Surf Club is where music, movement, and the spirit of the desert come together. \
Invite Only – PATRÓN Tequila returns as the exclusive tequila sponsor for the invite-only, after festival celebration. Throughout the weekend, guests will toast with specialty cocktails in the Collector’s Cup at the desert’s most coveted late-night destination at Zenyara with lots of exciting performances.,
Invite Only – Yves Saint Laurent Beauté is back in the desert for one night only for their YSL Beauty Drive Thru.
Invite Only – Welcome to Sonic Desert, A sun-drenched escape of music, cocktails, and desert energy. DJs all day, statement moments, and a crowd that knows how to show up.
