GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural platform where fashion, music, art, and community converge. Set within a private luxury estate in Indio, California, the compound hosted a curated community of global tastemakers, artists, and long-standing collaborators. The 2026 compound residents included returning Alumni; Teyana Taylor, Quen
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On Saturday, April 11th, rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, celebrated their new collaboration, rhode x the Biebers, with their community at an exclusive rhode world activation in the desert during festival weekend. This was the brand’s first owned festival weekend experience and the latest example of its ability to bring “the world of rhode” to life in unexpected ways. The
Invite Only – Patrón Tequila Pajama Jam Holiday Party.
theAudience Social Club, presented by Wildfox, Fool’s Gold, BMW, Paul Mitchell, Stella Artois and Patron Tequila, kicked off music’s biggest festival in La Quinta, CA by welcoming influencers, celebrities and socialites for a unique, immersive social experience featuring performances by Bonobo (DJ Set), A-Trak, Tasty Treat, LondonBridge, VenessaMichaels and friends. Emma Roberts sipped margaritas lakeside at the iconic Merv Griffin Estate with her four BFFs, donning a stunning all denim
For Patrón’s “Search for 2016’s Margarita of the Year,” the company enlisted the help of seven top bartenders from across the U.S. and Mexico to create recipes for seven different styles of margaritas, reflecting their personal influences on what makes the #PerfectMargarita, and also the local taste of their cities, culinary trends, and the history of the drink. The recipes for the seven styles of margaritas: herbal, spicy, smoky, savory,