Invite Only – adidas x Britol Studio Launch Party in DTLA.
Last night, adidas Originals, alongside brand ambassador Kylie Jenner, celebrated the global launch of the Falcon silhouette at an unexpected pop-up destination in West Hollywood, California. The launch that took over a gas station on iconic Sunset Boulevard was repurposed to reflect elements of the 90s that influenced the all-new women’s exclusive sneaker that fuses retro design language with contemporary colorways. Adorned with a neon meets candy motif, the fully
Houston Rockets superstar and MVP candidate James Harden returned to his former middle school in Los Angeles to celebrate his 2017-18 season on Sunday afternoon, June 24. Harden joined young basketball players and students, plus friends and family at the place where it all started, Audubon Middle School, for the adidas Basketball “Imma Be a Star” Block Party. Harden and adidas Basketball General Manager Kris Aman unveiled 12 new outdoor
Invite Only – Adidas 2018 World Cup Celebration with Adidas Soccer Energy Mode x Cleat, featuring Rich the Kid and Saber.
The adidas x Parley “Run for the Oceans” 5K run and celebration took place Friday night at Temescal Gateway Park in Los Angeles and brought together runners, ocean ambassadors, environmentalists, pro athletes, celebrities and influencers to inspire collective action and affect positive change for the oceans. The first of 12 major running events across six major cities globally, adidas will contribute $1 to the Parley Ocean Plastic program (up to
RSVP – adidas and Parley for the Oceans are bringing back Run For The Oceans, a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. Join the Los Angeles Run on June 8th at Temescal Gateway Park for a 5k run to contribute to the cause, and end it with a special performance courtesy of adidas. Every kilometer = $1
For the second year in a row, through this worldwide initiative, adidas and Parley call on their global communities between June 8 and July 8 to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption. Since 2015, the partners have been working together to educate people on the issue, but also showcasing creative solutions such as the use of
Invite Only – adidas Presents the Association, a night curated by 424 on Fairfax.
Open – On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA. To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. Inside, guests will be able to receive custom, private