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James Harden signs autographs at
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James Harden onstage at
Rick Ross (L) and James Harden onstage at
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James Harden Returns to Audubon Middle School in LA for “Imma Be a Star” Block Party

Houston Rockets superstar and MVP candidate James Harden returned to his former middle school in Los Angeles to celebrate his 2017-18 season on Sunday afternoon, June 24. Harden joined young basketball players and students, plus friends and family at the place where it all started, Audubon Middle School, for the adidas Basketball “Imma Be a Star” Block Party. Harden and adidas Basketball General Manager Kris Aman unveiled 12 new outdoor

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Adidas World Cup Celebration

Invite Only – Adidas 2018 World Cup Celebration with Adidas Soccer Energy Mode x Cleat, featuring Rich the Kid and Saber.

adidas x Parley “Run for the Oceans” gathered the Los Angeles Community at Temescal Gateway Park to Raise Money to Save Our Oceans

The adidas x Parley “Run for the Oceans” 5K run and celebration took place Friday night at Temescal Gateway Park in Los Angeles and brought together runners, ocean ambassadors, environmentalists, pro athletes, celebrities and influencers to inspire collective action and affect positive change for the oceans. The first of 12 major running events across six major cities globally, adidas will contribute $1 to the Parley Ocean Plastic program (up to

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adidas x Parley Run for the Oceans

RSVP – adidas and Parley for the Oceans are bringing back Run For The Oceans, a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. Join the Los Angeles Run on June 8th at Temescal Gateway Park for a 5k run to contribute to the cause, and end it with a special performance courtesy of adidas. Every kilometer = $1

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adidas and Parley are Bringing Run For The Oceans to Los Angeles with a Secret Musical Guest

For the second year in a row, through this worldwide initiative, adidas and Parley call on their global communities between June 8 and July 8 to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption. Since 2015, the partners have been working together to educate people on the issue, but also showcasing creative solutions such as the use of

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adidas Presents the Association

Invite Only – adidas Presents the Association, a night curated by 424 on Fairfax.

adidas AM4LA Launch

Open – On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA. To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. Inside, guests will be able to receive custom, private

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adidas AM4LA Launch

Open – On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA. To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. Inside, guests will be able to receive custom, private

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Test Out the new adidas AM4LA at their SPEEDFACTORY Lab Experience in Santa Monica on May 25 and 26

On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA. To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. Inside, guests will be able to receive custom, private footscan data

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adidas Partners with Coachella Music Festival Providing Attendees with Elevated Experiences, Surprise and Delight Moments, and a Desert Mirage Throughout Weekend One

adidas Originals partners with the Coachella Valley Arts and Music Festival and joined thousands on their journey through the desert and celebrate one of the pinnacle manifestations of creativity and art. The partnership with Coachella provides adidas with the opportunity to create human connections that transcend product. During the weekend, adidas Originals also celebrated the launch of the female-exclusive ARKYN with a #TLKS conversation at the notorious Zenyara Estate outside

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