Hourglass, the cruelty-free luxury beauty brand, celebrated the announcement of Rosie Huntington-Whiteley as its first official Brand Ambassador on the evening of January 15. Held at The Sunset Tower Hotel in Los Angeles, this exclusive, invite-only cocktail party celebrated the launch of the partnership and the new Vanish Airbrush Concealer. In her new role, the beauty icon and model will collaborate on campaigns, content, events and a signature shade of
Tuesday, November 12, Kappa celebrated the launch of Live Authentic: a Kappa Experience in Downtown Los Angeles, giving guests an exclusive look inside the world of Kappa and what’s next for the luxury athleisure brand. The evening was packed with fashion trendsetters, industry moguls and influencers mingling and partying to celebrate Kappa’s introduction into the U.S. market through the brand’s launch of their “Live Authentic” campaign. Guests were immersed in
Stacey Bendet and FriendsWithYou’s Samuel Borkson and Arturo Sandoval III celebrated the debut of a limited-edition collaboration collection with an immersive event in LA. To mark the launch of the 20-piece collection, creatives from across the film, art, and fashion communities joined together in LA where guests danced to the tunes of DJ and sister duo SIMIHAZE, as well Ana Calderone while they enjoyed custom cloud cocktails by Beefeater Gin.
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On Saturday, August 24th, VIPS, social influencers and sports enthusiasts came together at LOT 5 for the day one launch of GUESS Sport, a capsule collection celebrating archival moments rooted in the culture of sports. GUESS Jeans U.S.A. . The GUESS Sport collection re-masters popular graphics and pieces from GUESS archives with an emphasis on cut and sew. Men’s and Women’s pieces ranging from classic sweatshirts and sweatpants to t-shirts,
In anticipation of the legendary band’s NO FILTER TOUR coming to LA, The Rolling Stones and Bravado, Universal Music Group’s industry-leading merchandise and brand management company, celebrated the launch of a multi-brand retail experience at Maxfield in Los Angeles. The collaborative retail experience is the exclusive destination for these limited-edition items in Los Angeles. Notable attendees include Lucas Jagger, Bravado CEO Mat Vlasic, Bravado Global VP Creative Director Robbie Owens-Russo
Today, Monday, July 1, close friends of Frankies Bikinis and Sofia Richie came together to celebrate the upcoming launch of their anticipated collaboration Frankies Bikinis x Sofia Richie. The intimate daytime event took place at Nobu Malibu where guests were enjoyed summer-inspired cocktails and sushi, all while mingling on the California coast. It was the perfect setting as the campaign and collection evoke a laid back, comfortable, and fun vibe.
Anthony Vaccarello chose Los Angeles to present his new Saint Laurent menswear collection, envisioning the city as the latest Marrakesh. Walking on a sandy beach in Malibu, the Saint Laurent man exudes the free spirit inspired by the irreverent allure of Mick Jagger and the Parisian nonchalance of Serge Gainsbourg. Details and colors captured from the mythic 1975 concert tour of the Stones build the ultimate, timeless bohemian attitude. In
The second season of Cardi’s B’s fashion collection with Los Angeles-based ultra-fast brand Fashion Nova slayed even harder this time around. After the huge success of the last collection selling out in minutes – Fashion Nova doubled down on inventory making the collection more accessible to loyal customers and Cardi B fans. With such a huge demand the collection out-performed the first season last night after Cardi shut down a
With her hit 2018 Coachella performance, Alison became the highest-billed female producer ever at Coachella – which made her a natural choice as the face of Forever 21’s limited edition festival collection. Alison Wonderland joined the F21 fam for an exclusive poolside party at the Dream Hotel in Hollywood to celebrate the upcoming launch of the Forever 21 x Pepsi capsule collection – available to shop April 18th! The buzzy