YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
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GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural platform where fashion, music, art, and community converge. Set within a private luxury estate in Indio, California, the compound hosted a curated community of global tastemakers, artists, and long-standing collaborators. The 2026 compound residents included returning Alumni; Teyana Taylor, Quen
On Saturday, April 11th, rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, celebrated their new collaboration, rhode x the Biebers, with their community at an exclusive rhode world activation in the desert during festival weekend. This was the brand’s first owned festival weekend experience and the latest example of its ability to bring “the world of rhode” to life in unexpected ways. The
Last night, Daily Front Row celebrated its 10th annual Fashion Los Angeles Awards at the Beverly Hills Hotel. Hosted by Tiffany Haddish, guests were some of the first to sip on Crazy Mountain – the new non-alcoholic beer from George Clooney, Rande Gerber, and Mike Meldman. The trio’s premium brew was the exclusive nonalcoholic beverage partner, delivering great tasting lager-style brew for those who want to live healthier without giving
As a longstanding sponsor of Coachella, Heineken brought its most high-tech and social activation yet to the desert, continuing its decades long-legacy as a cornerstone of Coachella Music Festival. At the center of this year’s activation is the Heineken House – an immersive, high-energy destination featuring a star-studded lineup and the global debut of The Clinker. This first-of-its-kind smartband turns a simple “cheers” into a digital connection, using music-matching technology
Interscope and Capitol returned for their annual Coachella celebration this year, with a private event held in Palm Springs on Saturday, April 11, 2026. Now in its tenth year, the event has become known as one of the most highly anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Past attendees have included Billie Eilish, Lana Del Rey, Camila Cabello, Zedd, OneRepublic, Yo Gotti, GloRilla, Moneybagg
Neon Carnival marked a major milestone this weekend, celebrating its 15th Anniversary with its most ambitious and high-energy event to date. Created by nightlife visionary Brent Bolthouse and produced by Jeffrey Best of Best Events, the invite-only desert experience once again delivered an unforgettable night of music, celebrity, and spectacle, solidifying its status as the ultimate after-hours destination. The night kicked off with an opening set from DJ Mary Mac,
REVOLVE came back to the desert in full forace for their 9th annual REVOLVE Festival transporting guests into The Grand Revivre, a theme that captured the charm and thrill of a bygone carnival era in Thermal, California. The invite-only oasis hosted a curated crowd of A-list celebrities, influencers and industry leaders from around the globe with legendary musical performances, carnival games, and exclusive brand activations. Headliner Don Toliver took the
Invite Only – on Dutch Ranch returns to the desert this April for more heat after dark during Stagecoach Weekend.
NYLON hosted the return of NYLON House in the Desert at Desert International Horse Park in Coachella Valley, CA. Presented by Matrix, the event unveiled a new KATSEYE partnership and set the tone as the unofficial kickoff to music’s biggest festival celebration, drawing a star-studded crowd and delivering a high-energy DJ set by Diplo B2B HUGEL. This year’s theme, NOCTURNA, transformed the desert into an after‑dark, fashion‑driven experience inspired by
