On the back of the victory with LA Galaxy in the first game of Manchester United’s pre-season tour, adidas Football and Manchester United brought together entertainment stars from film, music and American sports in an exclusive event at The Highlight Room, Hollywood’s newest rooftop party venue. The event was attended by the United squad, adidas Football’s Tango Squad and a host of U.S. athletes and influencers, including Jamie Foxx, Emily
In celebration of brand collaboration G-SHOCK and HUF, the two threw a bumping party with surprise rapper YG on July 13, 2017 at the Regent Theater in Downtown LA. The special event was also in honor of HUFs 15 Year Anniversary. Both G-SHOCK and HUF announced the release of the special edition model DW5600, Which sat enclosed in glass for all attendees to admire as they entered the theater (pictured
Ticketed – Celebrating its 5th year, the BET Experience presents the hottest Celebrity Basketball game in Los Angeles taking place on Saturday, June 24th. Watch your favorites stars show of their skills as they dunk, crossover and break ankles with an extra “Hollywood” swagger. This years’ players include Soulja Boy, Stevie J, Dave East, YG, DJ Musturd, Tank, Doug Christie, The Game, Joey Bada$$, Brandon T. Jackson, Trevor Jackson, Rotimi,
Ticketed – Orange County’s Oak Canyon Ranch has just been blessed with a handful of diverse and intriguing artists thanks to The Observatory for its two-day DAY N NIGHT event, set for two massive stages. The acts to be placed on these stages include A$AP Rocky, YG, Bryson Tiller, Goldlink, Vic Mensa, Hippie Sabotage, and Flume for a special DJ set.
Open – YG and BornxRaised present BornxKrazy, their first pop up shop Los Angeles.
In front of the Compton’s Martin Luther King Jr. monument adjacent to City Hall thousands turned out Saturday to see two-time Grammy winner and Compton native Kendrick Lamar receive the Key to the City from Mayor Aja Brown and the City Council. The hometown honor comes ahead of the Monday’s Grammy ceremony where Lamar is nominated for eleven Grammys for his latest album, To Pimp a Butterfly. “Kendrick Lamar is
Ticketed – J. Cole’s Forest Hill Drive Tour will take place at the Staple Center w/ Big Sean, YG & Jeremih.
On ESPY Award night, July 15th, 2015, Adidas Soccer descended upon Los Angeles for their ‘Be The Difference’ Campaign to celebrate the release of their X15 and Ace15 soccer shoes. The night featured a revolutionary 2 v. 2 soccer tournament featuring elite, young LA soccer players where the winners weren’t determined just by the most goals, but also by creating the most hype in the event via their on-field style.
We arrive at the beginning of DJ Mustard‘s set. I’ve got a bag full of tiny paintings I made for the show. They are all Big Sean or DJ Mustard related (see picture below). I plan to hand them out to people in the audience. Why you ask? Just because. When we walk in, Mustard is bumping Dr. Dre‘s Next Episode. The bass is so loud, yet so perfect. I