On Saturday, August 24th, VIPS, social influencers and sports enthusiasts came together at LOT 5 for the day one launch of GUESS Sport, a capsule collection celebrating archival moments rooted in the culture of sports. GUESS Jeans U.S.A. . The GUESS Sport collection re-masters popular graphics and pieces from GUESS archives with an emphasis on cut and sew. Men’s and Women’s pieces ranging from classic sweatshirts and sweatpants to t-shirts,
The second season of Cardi’s B’s fashion collection with Los Angeles-based ultra-fast brand Fashion Nova slayed even harder this time around. After the huge success of the last collection selling out in minutes – Fashion Nova doubled down on inventory making the collection more accessible to loyal customers and Cardi B fans. With such a huge demand the collection out-performed the first season last night after Cardi shut down a
REVOLVE took over over the Santa Monica pier on Wednesday, August 29 to host #REVOLVEcarnival for over 1000 special guests, influencers and VIP customers as part of #REVOLVEaroundtheworld LA with DJ sets by DJ Snoopadelic, Cozy Boys and performances by Justine Skye & YG. Guests at #REVOLVEcarnival enjoyed the limited edition CÎROC Summer Colada, chilled beer from Heineken, as well as natural artesian water from FIJI Water. The best part
Stars collided at Interscope Records’ annual BET Awards pre-party, held on June 23, 2018 at Poppy in West Hollywood. The mesmerizing venue, known for dabbling with surrealism while catering to Hollywood royalty, opened its doors to an impressive list of artists, industry professionals and tastemakers. The VIPER girls made sure to run the event smoothly by checking in invited guests. The evening was sponsored by Bud Light, Hennessy, Seedo and
REVOLVE took over Los Angeles by storm this week by hosting their 2nd #REVOLVEaroundtheworld Los Angeles activation with series of events. It started with their kickoff party at Delilah on Monday. Before their private pool party in the Hills on Tuesday, all of their influencers gathered at Runyon Canyon for some workout fun. If you thought that was this was the end of their #REVOLVEaroundtheworld Los Angeles, they went even
Last night, Monday, May 7th, Spotify and Rae Sremmurd threw a post-apocalyptic Spotify party in Downtown Los Angeles to celebrate the release of the duo’s new album, SR3MM. Spotify invited 300 of the duo’s biggest streaming fans in LA to celebrate the occasion. Mike Will Made It, YG and Gashi were in attendance to support the artists in honor of the new album celebrating summer and their tropical lifestyle. Spotify
REVOLVE presented its third annual #REVOLVEfestival, a two-day daytime desert party with multiple brand activations, performances and special guests. Celebrities enjoyed CÎROC summer colada cocktails, and live performances by A$AP Rocky, 21 Savage, YG and DJ sets by Taco and Siobhan Bell, while VIPs beat the dessert heat in the poolside cabanas. The Alice in Wonderland themed party boasted many whimsical features including a carousel swing ride and a maze
More than 50,000 people joined the world’s top snowboarders, musical artists at Shaun White’s Air + Style festival downtown Los Angeles Feb 18-19. Air + Style is an annual action-packed weekend featuring a 16-story-high big-air snowboarding competition and concerts on two stages. Featured artists this year included Major Lazer, YG, Vic Mensa, Flume, Zhu, Chromeo and The Shelters, among others. Find tickets for Air + Style happening this week HERE.
Ticketed – YG has announced more details about his first annual concert, The Boogie. The event will be split into two parts: the Daytime Boogie and the Nighttime Boogie. The daytime event, which opens from 11 to 5pm, will consist of a 3×3 basketball tournament featuring YG, Belly, Syd, Nipsey Hussle, DJ Mustard, Famous Dex and more. Fatboy SSE and Teyana Taylor will play hosts, while other activities are expected.
On the back of the victory with LA Galaxy in the first game of Manchester United’s pre-season tour, adidas Football and Manchester United brought together entertainment stars from film, music and American sports in an exclusive event at The Highlight Room, Hollywood’s newest rooftop party venue. The event was attended by the United squad, adidas Football’s Tango Squad and a host of U.S. athletes and influencers, including Jamie Foxx, Emily