As a longstanding sponsor of Coachella, Heineken brought its most high-tech and social activation yet to the desert, continuing its decades long-legacy as a cornerstone of Coachella Music Festival. At the center of this year’s activation is the Heineken House – an immersive, high-energy destination featuring a star-studded lineup and the global debut of The Clinker. This first-of-its-kind smartband turns a simple “cheers” into a digital connection, using music-matching technology to pair fans based on their music streaming data. The Clinker is a smartband that wraps around a Heineken can or glass. By syncing with a user’s Spotify or YouTube Music data, the device allows two fans to “clink” their drinks. If their musical tastes match, the bands light up, and the fans can instantly connect via a web-based app to share their social media handles to stay connected. The “Fans Have More Friends” Lineup during Heineken House featured a star-studded roster of world-class talent performing in an intimate, high-energy setting. Headliners include Wale, Sean Paul, Coi Leray, and a nostalgic Sunday takeover by Motion City Soundtrack and Less Than Jake. Guests were able to enjoy the new 0.0 flavors, Cold Pressed Lime and Nectarine Juniper, as well as indulge in flavored foam infusions for their brews. Heineken successfully transformed the festival grounds into the ultimate hub for connection and cold refreshment.