YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
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GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural platform where fashion, music, art, and community converge. Set within a private luxury estate in Indio, California, the compound hosted a curated community of global tastemakers, artists, and long-standing collaborators. The 2026 compound residents included returning Alumni; Teyana Taylor, Quen
Invite Only – Rhode is headed to the desert in Indio for a special exclusive event that you won’t want to miss.
Invite Only – Yves Saint Laurent Beauté is back in the desert for one night only for their YSL Beauty Drive Thru.
Invite Only – Coachella weekend will kick off with a special event hosted by Billboard titled The Arrival taking place at a luxe private estate in Indio, the event will feature performances by a choice collection of electronic artists, with beloved duo Louis The Child, British phenom Jonas Blue, and rising dance star Arlo all set to perform.
Ticketed – Goldenvoice, the premier California music promoter, has announced HEAD TRIP, a one-time only event at the Empire Polo Club in Indio, CA on Saturday October 10 and Sunday October 11. Saturday will feature performances by Calvin Harris, Fisher B2B Chris Lake Under Construction, Peggy Gou B2B Four Tet, and Seth Troxler B2B Ben Sterling. Sunday will feature performances by Swedish House Mafia, Skrillex, Dom Dolla B2B Kettama, The
Invite Only – 818 Tequila is popping up with a Pioneer-Style Western Town featuring a full-service saloon with complimentary 818 Tequila Cocktails, Sprinter Vodka Soda, Olipop, and Chamberlain Coffee, and festival essentials from partners like Zico, Lemme, Vacation® Inc , Liquid I.V.& many more. Attendees will also enjoy complimentary services from 818 partners like Bumble with a cowboy hat customization station, Tezza with a custom photo moment, Gopuff with a
Invite Only – London Alley is returning to the desert and teaming up with Playboy for Playboy After Dark.
Ticketed – Land Rover presents 4xFAR, a weekend festival featuring live performances from some of the music industry’s most celebrated artists, along with culinary and adventure experiences for people with a passion for exploring the unknown. Designed to celebrate the launch of the 2020 Land Rover Defender, 4xFAR will also be an opportunity for festival attendees to experience the full range of Land Rover vehicles on purpose-built, off-road courses. 4xFAR
Invite Only – Celebrating 100 Years of Chevy Trucks at Boots On Stage 3rd Annual Shindig, In The Desert Presented by Chevrolet during Stage Coach Weekend.