As a longstanding sponsor of Coachella, Heineken brought its most high-tech and social activation yet to the desert, continuing its decades long-legacy as a cornerstone of Coachella Music Festival. At the center of this year’s activation is the Heineken House – an immersive, high-energy destination featuring a star-studded lineup and the global debut of The Clinker. This first-of-its-kind smartband turns a simple “cheers” into a digital connection, using music-matching technology
Continue reading…
As thousands of fans filled the stands of the Forum, looking over the Call of Duty World League Championships at Call of Duty XP, Nina Dobrev got a special surprise as she tried out the new Call of Duty: Infinite Warfare. While Nina was in the middle of a multi-player match, armed with his phone streaming via Facebook Live, Vin Diesel snuck up on his xXx costar to surprise her.