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YSL Beauty Unveils the YSL Beauty Drive Thru, An Iconic Cultural Spectacle in the Heart of the Desert

YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun sets, the YSL Beauty Drive Thru transformed into the YSL Beauty Stage — an after-hours experience curated for the brand’s closest collaborators and cultural tastemakers. Inspired by the energy of Palm Springs nightlife, the space evolved into a high-impact celebration of YSL Beauty, where music, beauty, and nightlife converge under the desert sky.

Guests arrived through the YSL Beauty Drive Thru before entering a transformed space illuminated by YSL Beauty’s signature desert glow, where the daytime drive-thru gives way to an immersive nighttime lounge. Guests enjoy bespoke cocktails and drive-thru favorite bites inspired by the surrounding landscape, alongside signature YSL Beauty product moments and gifting throughout the evening. The evening featured the YSL Beauty Stage, an after-hours VIP celebration for YSL Beauty Voices, Ambassadors, media, and cultural tastemakers, with live performances by Grammy Award-winning artist Miguel and Grammy-nominated global artist Young Miko. YSL Beauty Ambassador Laura Harrier and US Voices Anthony Keyvan, Drew Starkey, Maria Zardoya, join the celebration.

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Photo By: Getty for YSL Beauty