CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic – an invite-only, high-energy experience that merged sport, culture and lifestyle in Los Angeles. As the next evolution following the brand’s Pickleball and Padel Classics, the event convened a curated mix of elite athletes, creators and tastemakers for a social-first soccer competition rooted in community and connection, while celebrating the launch of their newest ELECTRIC VIBE flavor. The programming kicked off on Tuesday evening with a VIP draft style dinner on the field in Pasadena, where each athlete, creator and tastemaker participated in a draft to find out which team they were competing with. During the dinner, guests sipped on ELECTRIC VIBE, met their new teammates, and got ready for the tournament under the lights of the famous football stadium. The following morning, attendees joined a stretch class led by Kendall Toole at the West Hollywood EDITION to loosen up and recharge ahead of the big game.

For the main event, the CELSIUS Soccer Classic hosted at Skyline Pitch LA, guests competed in a dynamic, short-format soccer tournament, with five talent & celebrity filled teams facing off in a fast-paced, playful format. The Soccer Classic brought out notable names across sports, entertainment and culture including Traitors favorites Rob Rausch and Lisa Rinna, Diplo, Nic Vansteenberghe, Tyler Cameron, David Dobrik, Dixie D’Amelio, Xandra Pohl, and more. Beyond the tournament, attendees enjoyed elevated food and beverage moments and other engaging activations, supported by brand partners including Major League Soccer, Vacation, PopUp Bagels and LALO Tequila. ELECTRIC VIBE is the brand’s latest limited time offering and newest addition to the CELSIUS VIBE line; an experiential series of unique flavors designed to transport consumers to moments and destinations around the world. Available now in Canada and at retailers across the U.S. starting next week, ELECTRIC VIBE is a Sparkling Tropical Freeze flavor inspired by soccer culture and the fans that bring it to life, delivering a refreshing Sparkling Tropical Freeze flavor with notes of pineapple, orange, cherry and grape.