LA Guestlist

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Category Product Launch

House 99 By David Beckham Celebrates Ken Paves As The Brand’s First ‘House Master’

On Monday, August 20th, Ken Paves hosted industry tastemakers and celebrity friends at his salon to celebrate his new partnership with men’s grooming brand, House 99 by David Beckham in Los Angeles. Ken Paves is one of the most sought after and well-respected hairstylists in the industry, with over 20 years of experience and a loyal client list including brand founder David Beckham and wife Victoria Beckham, Eva Longoria and

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Doheny Room Brought back the 90s for the Launch of Chloe Bartoli’s Collaboration with Rocket Dog #RDxCALIGIRLS

Celebrity stylist Chloe Bartoli’s celebrated her launch collection with Rocket Dog, #RDxCaliGirls with a neon filled fiesta on June 7th, 2018. The launch took place in Los Angeles at sbe’s Doheny Room West Hollywood with 90s themed house party vibes which took over the entire venue. DJ Ruckus and Caroline D’Amore spun sets leading a full a dance party upstairs. The evening was topped off with a late night heart-shaped

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Beverly Bond PR Hosts Intimate Preview for Louven’s new “Element” Capsule Collection

Beverly Bond PR gathered a group of editors, stylists, and influencers on May 30 at Goldie’s to host an intimate preview for Louven jewelry. The preview was to celebrate the launch of Louven’s new collection titled “Element.” Designer, Architect and Atelier Krikor “Koko” Hovaguimian was on site to greet guests and walk them through his new collection. The “Element” capsule was inspired by nature, consisting of organic shapes and forms.

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Olivia Culpo Attends the Dolce & Gabbana Light Blue Italian Zest Launch Event at The NoMad Hotel

Dolce & Gabbana threw a beautiful Italian rooftop party covered in lemons at the NoMad Hotel to celebrate their newest fragrance Light Blue Italian Zest. Top attendees included Olivia Culpo and Louise Roe. Additionally, notable influencers such as Olivia Jade, Morgan Stewart and Marianna Hewitt all helped celebrate the launch. The fragrance’s inspiration, a quintessential summer night in Capri, was brought to life throughout the NoMad’s newly opened rooftop from

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Selena Gomez Visits PUMA Defy City to Celebrate Launch of PUMA Defy at Paramount Studios

On Wednesday, May 16th, Selena Gomez and PUMA threw the most IG worthy event of the season to celebrate their latest training silhouette, the DEFY. Held at Paramount Studios, the VIP only launch defied all aspects of a modern city with a laundry mat that doesn’t eat socks, a balloon filled gym with dancers choreographing Selena’s newest hit Back To You, a bodega with all you can eat candy, a

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Sugarfina Kicked Off their Cinco de Mayo Weekend in Style with a Special Collaboration with Corona Light

Sugarfina starts this summer at the beach with Corona Light just in time for Cinco de Mayo, the two brands collaborate to create a refreshing line of candies inspired by the crisp, clean taste of Corona Light because nothing says summer like sunshine, lime and an ice-cold light cerveza. Sugarfina, the luxury candy boutique for grown-ups, has partnered with Corona Light, the No. 1 imported light beer in America, to

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Dior Sauvage Eau de Parfum brought the Desert Chic Vibes to the Pioneertown Motel during Coachella Weekend

on April 12th, 2018, the House of Dior revealed its newest men’s fragrance, Dior Sauvage Eau de Parfum, at a dinner held at the Pioneertown Motel in Pioneertown, California. At the “Sauvage Motel,” guests were invited to experience various elements of the fragrance via interactive moments throughout the motel’s grounds. Magic Hour, is when the sun sets and nature awakens, is when Sauvage Eau de Parfum’s rugged sensuality comes alive.

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Target and Hunter hosted The Ultimate Family Festival to celebrate the launch of Hunter for Target

Target and Hunter hosted The Ultimate Family Festival on March 25 at the Rose Bowl to celebrate the launch of Hunter for Target. The festival, which was open to the public, featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Throughout the day, guests enjoyed a lineup of live musical performances by OneRepublic, Charlie

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boohoo.com Celebrates the Launch of their Spring Collection & the Zendaya Edit with a 90s Throwback Block Party

International retailer, boohoo.com, celebrated the launch of their newest Spring Collection at an exclusive launch party in Los Angeles at The Dream Hollywood for media, influencers, and friends of the brand. Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations

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LF Launches their Second Collection of the Year from their Streetwear Label LF the Brand at Avenue

LF the Store, who has the best sale of the season, recently created their own private streetwear label, LF the Brand, and just launched their second collection of the year, which follows their motto “Be Unique, Be Yourself.” On Tuesday, March 20th, LF the Brand celebrated their Spring 18 drop with a launch party at Avenue in Los Angeles. The event was filled with party people all dressed the part,

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