NOW//With, presented by Yahoo Lifestyle in partnership with Working Sundays, celebrated the official launch of its shoppable premium storytelling series with an exclusive party at Spring Place in Los Angeles. Nicole Richie premiered her new line Honey Minx during the event, an array of home, loungewear, jewelry, accessories and beauty products all for under $100. Honey Minx is now available for pre-order with a portion of proceeds benefiting the Malibu
On Monday, August 20th, Ken Paves hosted industry tastemakers and celebrity friends at his salon to celebrate his new partnership with men’s grooming brand, House 99 by David Beckham in Los Angeles. Ken Paves is one of the most sought after and well-respected hairstylists in the industry, with over 20 years of experience and a loyal client list including brand founder David Beckham and wife Victoria Beckham, Eva Longoria and
Celebrity stylist Chloe Bartoli’s celebrated her launch collection with Rocket Dog, #RDxCaliGirls with a neon filled fiesta on June 7th, 2018. The launch took place in Los Angeles at sbe’s Doheny Room West Hollywood with 90s themed house party vibes which took over the entire venue. DJ Ruckus and Caroline D’Amore spun sets leading a full a dance party upstairs. The evening was topped off with a late night heart-shaped
Beverly Bond PR gathered a group of editors, stylists, and influencers on May 30 at Goldie’s to host an intimate preview for Louven jewelry. The preview was to celebrate the launch of Louven’s new collection titled “Element.” Designer, Architect and Atelier Krikor “Koko” Hovaguimian was on site to greet guests and walk them through his new collection. The “Element” capsule was inspired by nature, consisting of organic shapes and forms.
Dolce & Gabbana threw a beautiful Italian rooftop party covered in lemons at the NoMad Hotel to celebrate their newest fragrance Light Blue Italian Zest. Top attendees included Olivia Culpo and Louise Roe. Additionally, notable influencers such as Olivia Jade, Morgan Stewart and Marianna Hewitt all helped celebrate the launch. The fragrance’s inspiration, a quintessential summer night in Capri, was brought to life throughout the NoMad’s newly opened rooftop from
On Wednesday, May 16th, Selena Gomez and PUMA threw the most IG worthy event of the season to celebrate their latest training silhouette, the DEFY. Held at Paramount Studios, the VIP only launch defied all aspects of a modern city with a laundry mat that doesn’t eat socks, a balloon filled gym with dancers choreographing Selena’s newest hit Back To You, a bodega with all you can eat candy, a
Sugarfina starts this summer at the beach with Corona Light just in time for Cinco de Mayo, the two brands collaborate to create a refreshing line of candies inspired by the crisp, clean taste of Corona Light because nothing says summer like sunshine, lime and an ice-cold light cerveza. Sugarfina, the luxury candy boutique for grown-ups, has partnered with Corona Light, the No. 1 imported light beer in America, to
on April 12th, 2018, the House of Dior revealed its newest men’s fragrance, Dior Sauvage Eau de Parfum, at a dinner held at the Pioneertown Motel in Pioneertown, California. At the “Sauvage Motel,” guests were invited to experience various elements of the fragrance via interactive moments throughout the motel’s grounds. Magic Hour, is when the sun sets and nature awakens, is when Sauvage Eau de Parfum’s rugged sensuality comes alive.
Target and Hunter hosted The Ultimate Family Festival on March 25 at the Rose Bowl to celebrate the launch of Hunter for Target. The festival, which was open to the public, featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Throughout the day, guests enjoyed a lineup of live musical performances by OneRepublic, Charlie
International retailer, boohoo.com, celebrated the launch of their newest Spring Collection at an exclusive launch party in Los Angeles at The Dream Hollywood for media, influencers, and friends of the brand. Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations