On Wednesday, May 16th, Selena Gomez and PUMA threw the most IG worthy event of the season to celebrate their latest training silhouette, the DEFY. Held at Paramount Studios, the VIP only launch defied all aspects of a modern city with a laundry mat that doesn’t eat socks, a balloon filled gym with dancers choreographing Selena’s newest hit Back To You, a bodega with all you can eat candy, a
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Sugarfina starts this summer at the beach with Corona Light just in time for Cinco de Mayo, the two brands collaborate to create a refreshing line of candies inspired by the crisp, clean taste of Corona Light because nothing says summer like sunshine, lime and an ice-cold light cerveza. Sugarfina, the luxury candy boutique for grown-ups, has partnered with Corona Light, the No. 1 imported light beer in America, to
on April 12th, 2018, the House of Dior revealed its newest men’s fragrance, Dior Sauvage Eau de Parfum, at a dinner held at the Pioneertown Motel in Pioneertown, California. At the “Sauvage Motel,” guests were invited to experience various elements of the fragrance via interactive moments throughout the motel’s grounds. Magic Hour, is when the sun sets and nature awakens, is when Sauvage Eau de Parfum’s rugged sensuality comes alive.
Target and Hunter hosted The Ultimate Family Festival on March 25 at the Rose Bowl to celebrate the launch of Hunter for Target. The festival, which was open to the public, featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Throughout the day, guests enjoyed a lineup of live musical performances by OneRepublic, Charlie
International retailer, boohoo.com, celebrated the launch of their newest Spring Collection at an exclusive launch party in Los Angeles at The Dream Hollywood for media, influencers, and friends of the brand. Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations
LF the Store, who has the best sale of the season, recently created their own private streetwear label, LF the Brand, and just launched their second collection of the year, which follows their motto “Be Unique, Be Yourself.” On Tuesday, March 20th, LF the Brand celebrated their Spring 18 drop with a launch party at Avenue in Los Angeles. The event was filled with party people all dressed the part,
adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas. Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in
Launching the all-new SS18 Collection in style, Puma and Big Sean teamed up for a release party in LA this. Featuring a pop-up shop powered by Nice Kicks (@shopnicekicks) that exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and around the world. Accompanying Sean at
On March 14th, 2018, the house of Dior revealed its new lipstick, Dior Addict Lacquer Plump, at a party held at Poppy in Los Angeles. Peter Philips, creative and image director of Dior Makeup, was in LA to reveal his latest creation, a full coverage lacquer lipstick delivering high shine and intense color with just one swipe, along with Dior Beauty face Bella Hadid. “For this new generation of lacquers,
MCM celebrated the latest art collaboration with acclaimed Korean artist Eddie Kang, a limited-edition capsule collection that features the artists iconic “animamix” motif into the brands signature carryalls, wristlets, shoppers, wallets and more. The exclusive collection launches with a special exhibition, pop-up shop, fundraiser and dog adoptions in partnership with Vanderpump Dogs. MCM invited Kang to update a series of recognizable MCM shapes with his singular visual style, which is
