Festival season is officially here, and the iconic Italian aperitivo, Aperol, is returning to the desert for its fourth consecutive year as the Official Spritz Partner of Coachella Valley Music and Arts Festival. This year, Aperol is debuting the all-new Aperol Day Club — a vibrant, multi-sensory destination at the heart of the festival grounds designed to capture the spirit of the Aperol Spritz and invite festival-goers to truly “Be the Moment” all weekend long.

With the first weekend of Coachella just wrapped, one of the best celeb hotspots on the festival grounds was the Aperol Day Club, Aperol’s vibrant new destination debuting in Aperol’s fourth year as the Official Spritz Partner of the festival. Joe Jonas, Ariana Madix, and Justine Skye all stopped by the immersive experience during Weekend 1 to enjoy the iconic Aperol Spritz and toast with friends and festival goers. Designed as a glowing orange escape in the heart of the festival, the Day Club brings the vibrant color, music, and joyful spirit of the Aperol Spritz to life through live DJ sets, style-driven customization moments like tooth gems and nail art, and interactive experiences that evolve throughout the weekend.

Additionally, Aperol is debuting a limited-edition festival-inspired merch collection in the U.S. for the first time, featuring T-shirts, bandanas, hats, patches, handheld fans, and more — all infused with Aperol’s signature orange aesthetic. The Aperol 2026 Festival Collection is available for pre-order now at the Aperol online shop. Shop the Aperol 2026 Festival Collection HERE.