On Saturday, April 11th, rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, celebrated their new collaboration, rhode x the Biebers, with their community at an exclusive rhode world activation in the desert during festival weekend. This was the brand’s first owned festival weekend experience and the latest example of its ability to bring “the world of rhode” to life in unexpected ways. The rhode x The Biebers collection features three new products designed in collaboration with Justin Bieber: Spotwear, hydrocolloid spot stickers, and new, limited editions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel.

Activities on-site included a Spotwear-themed balloon pop game, a claw machine sponsored by Cash App where guests could win a variety of prizes, and ample branded moments. A “touch-up room” showcased an assortment of rhode skincare and makeup products available on the brand’s website and through event co-sponsor Sephora. PATRÓN joined Hailey Bieber for the brand’s first owned festival weekend experience, celebrating the new collaboration with Justin Bieber. Located minutes from the festival grounds, guests such as Teyana Taylor, Justine Skye, and JT enjoyed premium PATRÓN cocktails while exploring the immersive “world of rhode” space and Spotify-curated DJ sets by Hank Korsan, Josh Conway, and Coco & Breezy.