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BÉIS Takes Over Melrose Place for the The BÉIS Wash with Fun Activations Throughout

BÉIS is once again captivating its local Los Angeles community with its latest pop-up, The BÉIS Wash – a car wash… for your bag! Over two days, in the heart of Melrose Ave., BÉIS is bringing your bags back to life with a groundbreaking concept and first-of-its-kind luggage cleaning activation. Founder Shay Mitchell kicked off the weekend pop-up with a splash in West Hollywood. The BÉIS Wash captures the exhilaration

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World of Barbie Brings The Barbie Dreamhouse to Santa Monica Place This Spring

After incredible demand and a three-month extension of its Toronto location that welcomed over 100,000 guests, World of Barbie, is making its US debut at Santa Monica Place, in Santa Monica, CA on April 14th. This one-of-a-kind immersive experience is produced by leading global toy maker Mattel, live entertainment company Kilburn Live, and global sports, fashion and events giant IMG. The 20,000 square-foot attraction will allow fans of all generations

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‘House of Y2K’ VIP Launch Party Hosted by Paris Hilton x Klarna

Paris Hilton and Klarna hosted a VIP launch party for ‘House of Y2K’ – an interactive pop-up located on 8070 Melrose Avenue, which explores the evolution of fashion, beauty, and tech trends over three floors of glamorous activations and immersive installations featuring Paris’ most iconic looks, alongside additional decade-defining items. A variety of apparel, accessories and tech from Paris Hilton’s personal Y2K archives were on display, including the denim promo

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Playboy Pop-Up Retail Store Opens in Westfield Century City

Playboy opened its doors to its new retail store at Westfield Century City in Los Angeles. The 2,300+ square foot pop-up store features apparel and accessories for all genders, including popular hoodies and streetwear, and will be open through at least February 2023. The store will feature apparel and accessories, including products from Playboy’s owned-and-operated brand, as well as from Playboy collaborations with brands including PacSun, Pleasures, Duke + Dexter,

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CARA LOVES KARL Collection Takes Over The Grove

Karl Lagerfeld has opened a highly anticipated pop-up shop at The Grove in Los Angeles featuring the brand’s newest collaboration with actress, model, and activist Cara Delevingne. The CARA LOVES KARL collection features sustainable materials and modular designs while focusing on inclusive, genderless styles that reflect the values of both Cara and Karl Lagerfeld. The store’s fresh and futuristic design features modern furnishings of reeded glass, brushed aluminum, chrome, and

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Machine Gun Kelly’s Nail Polish Brand UN/DN LAQR Pop-Up Experience Comes To LA

Get ready to unlock a world of self-expression. UN/DN LAQR, the nail polish brand from Machine Gun Kelly, is excited to debut their first ever Pop-Up Studio and retail experience coming to Los Angeles from August 6th – 28th! For a limited time this August, guests will have the chance to book appointments at the pop-up’s Nail Art Bar choosing from a menu of pre-set looks, shop the full range

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Summer Lovin’: JoJo Fletcher, Jamie Chung, Cassie Randolph, Brandi Cyrus & More Celebrate Cupshe’s First Ever Pop Up

JoJo Fletcher, Jamie Chung, Cassie Randolph, Michelle Randolph, Brandi Cyrus, Heather Martin, Tabria Majors, and more celebrated Cupshe’s first-ever Pop Up Shop with a VIP party at Hollywood & Highland in Los Angeles. Fellow Bachelor Nation alum Tammy Ly, Natasha Bure, Victoria Garrick, and more also stopped by to celebrate the opening! Guests browsed Cupshe’s best sellers and new arrivals at the pool party-themed pop-up shop as they posed for

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Genderful Fragrance Brand Boy Smells Launches LA Holiday Pop-Up at Platform in Culver City

Boy Smells, the cult fragrance, and personal care product brand on a mission to empower individuals to express their most authentic, genderful self, will host an immersive pop-up at Platform in Culver City, California. Open from November 4 through January 7th, the brand will offer a sensorial shopping experience and ongoing community activations that emulate Boy Smells’ core values. Coining the term genderful as a mark of inclusion, Boy Smells

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goodr Launches The Cabana, a Bright Experiential Retail Store in Venice Beach

goodr, the Los Angeles-based sunglasses brand known for disrupting the industry with an irreverent voice and an award-winning product designed to be fun, fashionable, functional, and “affordable, launched The Cabana, an experiential retail store in Venice Beach! Located in the heart of the Abbot Kinney shopping district (much better than the gallbladder), this immersive bespoke boutique transported guests to a tropical paradise. The goodr flamingos spent a year imagining, designing,

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Bella Hadid and Peter Philips Kick Off the Dior Backstage Los Angeles Pop-Up

Dior Beauty is pleased to announce the opening of its first pop-up boutique in Los Angeles open to the public May 9th-19th in celebration of the Dior Backstage Collection. On May 8th 2019, Dior Beauty celebrated the Dior Backstage Collection with a party hosted by Peter Philips, creative and image director for Dior Makeup, and Bella Hadid at Delilah in Los Angeles. The 10-day pop-up will be accompanied by a

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