Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, returned for the 17th consecutive year with the fan-favorite Heineken House taking place from April 13–15 and April 20–22. This year’s weekend one line-up featured headliner and Hip-Hop Icon Busta Rhymes. On Saturday night, Busta Rhymes with friends including Spliff Starr, Snoop Dogg, Warren G, Mase and Diddy gave a legendary performance at the Heineken House.
Invite Only – FLAUNT & /NYDEN are hosting a pre-Coachella free-for-all hosted by G-Eazy with special guests with stiff pours by Stillhouse and Good times by Heineken.
Invite Only – Heineken respects your grind but celebrates your unwind with Afterwork with Komodo and DJ Mike Deuce.
Lucky Brand and Kate Bosworth celebrate the close of a successful SS17 preview at the SmogShoppe, showcasing “The Great Escape” collection, inspired by a renewed sense of adventure in clothing which includes reworked denim favorites, ripped and repaired jeans, as well as embroidered trends. Kate Bosworth perused the new collection with Chief Creative Officer Kin Ying Lee while guests also enjoyed a DJ set by Amy Pham, followed by a
Invite Only – Heineken x MLS Rivalry Week Happy Hour celebrating their first rivalry week of the 2016s MLS season and they are throwing a party. The Heineken House, located at Siren Studios, will be ground zero for MLS Passion, Exclusive Parties and Premium Beer.
Invite Only – Gear up for Sunday at the infamous NYLON house for its annual invite-only recovery pool party and brunch to close out music’s most celebrated festival weekend. Start the morning with a VIP yoga class courtesy of Playlist Yoga, and then relax and rehydrate with Lifehouse Tonics specialty juices and elixirs. Brunch on mini-burger sliders and homemade chips from Umami Burger and sip on refreshments and cocktails from
Rolling Stone + Talent Resources Sports once again hosted one of the hottest, most exclusive events during the biggest weekend in football. The event brought out some of Hollywood’s finest and a slew of athletes including Shaquille O’Neal, Kevin Durant and 2015 NBA MVP Stephen Curry, who arrived with his wife Ayesha Curry. Elle King arrived early in the night and was glowing with excitement as she announced her engagement
HEINEKEN launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. On September 24th 2015, at Union Los Angeles on La Brea, founder Chris Gibbs and HEINEKEN hosted a party to unveil their #Heineken100 collaboration: an exclusive reverse-weave men’s blazer. The unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S.
Invite Only – VIP-only event at the Union LA store this Thursday, September 24th, to preview the retail hotspot’s #Heineken100 custom garment. Hosted by Founder Chris Gibbs, the event will feature local influencers & celebrities (and, of course, beverages provided by HEINEKEN). Union LA partnered with HEINEKEN on the second of five 2015 #Heineken100 product collaborations. Five lucky attendees will have the opportunity to receive the limited-edition fashion item via