CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic – an invite-only, high-energy experience that merged sport, culture and lifestyle in Los Angeles. As the next evolution following the brand’s Pickleball and Padel Classics, the event convened a curated mix of elite athletes, creators and tastemakers for a social-first soccer competition rooted in community and connection, while celebrating the launch of their newest ELECTRIC
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Following a standout debut during Festival Weekend 1, CÎROC Ultra-Premium Vodka returned to the desert for a strategic stand-alone activation during Festival Weekend 2, leaning into an often-overlooked moment to engage the industry powering the cultural conversation. Set on a private estate in Indio, CÎROC Athletic Club was reimagined as a daytime destination from 9 am-4 pm, providing a seamless “jumping off point” for guests heading into the festival. The
Calvin Klein Fragrances, a division of Coty Inc., celebrated the debut of its new Euphoria Elixirs collection during an exclusive, invite-only event in Los Angeles. The evening explored a daring new chapter in the iconic Euphoria franchise through an immersive and elevated brand experience that highlighted its three distinctive scents – Euphoria Magnetic Elixir, Euphoria Bold Elixir, and Euphoria Solar Slixir. This collection explores vanilla—the fruit of the orchid, Euphoria’s
There’s a quiet revolution happening in how young people choose to gather. Forget the image of Gen Z as a generation glued to screens, isolated behind glowing rectangles. In reality, they are one of the most community-hungry generations in recent memory. They’re just looking for belonging in places that might surprise you. From sprawling shopping malls to sun-dappled hiking trails to Sunday morning pews, the concept of the “third place,”
Los Angeles’ beauty and media insiders gathered at the iconic Sheats-Goldstein Residence for an unforgettable evening celebrating the relaunch of Smashbox’s Photo Finish Primer portfolio—and the debut of its latest innovation, the Photo Finish Invisible SPF 45 Primer. The Photo Finish Invisible SPF 45 Primer was the centerpiece, noted for its crystal-clear formula that leaves no white cast and functions as both a makeup prep and sun protection. Set against
On Thursday, April 16, 2026, LACMA celebrated the opening of its David Geffen Galleries, which brought together leading figures from the region and around the world, to mark a significant moment for arts and culture in Los Angeles. The gala supported LACMA’s initiatives to celebrate local and global artists, engage and inspire broad audiences, and honor the cultural richness of our communities. The evening began with a viewing of the
YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural platform where fashion, music, art, and community converge. Set within a private luxury estate in Indio, California, the compound hosted a curated community of global tastemakers, artists, and long-standing collaborators. The 2026 compound residents included returning Alumni; Teyana Taylor, Quen
Desert Nights 2026 is an elevated, sought-after nightlife series that transforms the private Zenyara estate into a luxury afters destination across both festival weekends in Indio. Its sister series, Rodeo Nights, will also take place at the Zenyara estate from April 24–26, 2026. PATRÓN returned to the private Zenyara estate as the exclusive tequila sponsor. VIPs toasted to the weekend with the PATRÓN Collector’s Cup during legendary sets by David
On Saturday, April 11th, rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, celebrated their new collaboration, rhode x the Biebers, with their community at an exclusive rhode world activation in the desert during festival weekend. This was the brand’s first owned festival weekend experience and the latest example of its ability to bring “the world of rhode” to life in unexpected ways. The
