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Kith West Hollywood Reopens with a Splash on Sunset Blvd. and Introduces Ronnie’s Pronto

Kith is proud to announce the opening of its newly redesigned West Hollywood location, highlighted by Ronnie’s Pronto, Ronnie Fieg’s latest hospitality venture. Kith West…

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CELSIUS Celebrates the Launch of ELECTRIC VIBE at the CELSIUS Soccer Classic with Rob Rausch, Diplo, Tyler Cameron and More

CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic - an invite-only, high-energy experience that merged sport, culture and…

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Natalia Bryant, Sophia Culpo, and More Celebrate the Launch of Calvin Klein Fragrances’ New Euphoria Elixirs

Calvin Klein Fragrances, a division of Coty Inc., celebrated the debut of its new Euphoria Elixirs collection during an exclusive, invite-only event in Los Angeles.…

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The Scoop

Keep up with the hottest events in L.A.

Kith West Hollywood Reopens with a Splash on Sunset Blvd. and Introduces Ronnie’s Pronto

Kith is proud to announce the opening of its newly redesigned West Hollywood location, highlighted by Ronnie’s Pronto, Ronnie Fieg’s latest hospitality venture. Kith West Hollywood originally opened in 2018, located on the lower level of 8500 Sunset Blvd. Now, nearly a decade later, Kith has expanded into the ground level space, transforming everything from the facade to the interior through the brand’s elevated lens. Ronnie Fieg collaborated with architect

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Rodeo Nights 2026 Brings Some of the World’s Most In-Demand Electronic Music Acts at Zenyara

Rodeo Nights is the highly sought after, experiential nightlife series showcasing dance music with a Western spin at the iconic Zenyara in Coachella Valley for three nights. It is the counterpart to Desert Nights event, which took place during both Coachella weekends. Rodeo Nights’s lineup includes some of the world’s most in-demand electronic music acts such as Marshmello & friends, Diplo & Friends, Two Friends, Cam Whitcomb, Bailey Zimmerman, Austin

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CELSIUS Celebrates the Launch of ELECTRIC VIBE at the CELSIUS Soccer Classic with Rob Rausch, Diplo, Tyler Cameron and More

CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic – an invite-only, high-energy experience that merged sport, culture and lifestyle in Los Angeles. As the next evolution following the brand’s Pickleball and Padel Classics, the event convened a curated mix of elite athletes, creators and tastemakers for a social-first soccer competition rooted in community and connection, while celebrating the launch of their newest ELECTRIC

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CÎROC Athletic Club Returns for Festival Weekend 2 with a Stand-Alone Industry Moment Rooted in “Leisure Well”

Following a standout debut during Festival Weekend 1, CÎROC Ultra-Premium Vodka returned to the desert for a strategic stand-alone activation during Festival Weekend 2, leaning into an often-overlooked moment to engage the industry powering the cultural conversation. Set on a private estate in Indio, CÎROC Athletic Club was reimagined as a daytime destination from 9 am-4 pm, providing a seamless “jumping off point” for guests heading into the festival. The

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Natalia Bryant, Sophia Culpo, and More Celebrate the Launch of Calvin Klein Fragrances’ New Euphoria Elixirs

Calvin Klein Fragrances, a division of Coty Inc., celebrated the debut of its new Euphoria Elixirs collection during an exclusive, invite-only event in Los Angeles. The evening explored a daring new chapter in the iconic Euphoria franchise through an immersive and elevated brand experience that highlighted its three distinctive scents – Euphoria Magnetic Elixir, Euphoria Bold Elixir, and Euphoria Solar Slixir. This collection explores vanilla—the fruit of the orchid, Euphoria’s

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The New ‘Third Place’: How Gen Z Is Redefining Where We Belong

There’s a quiet revolution happening in how young people choose to gather. Forget the image of Gen Z as a generation glued to screens, isolated behind glowing rectangles. In reality, they are one of the most community-hungry generations in recent memory. They’re just looking for belonging in places that might surprise you. From sprawling shopping malls to sun-dappled hiking trails to Sunday morning pews, the concept of the “third place,”

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