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CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic - an invite-only, high-energy experience that merged sport, culture and…
Calvin Klein Fragrances, a division of Coty Inc., celebrated the debut of its new Euphoria Elixirs collection during an exclusive, invite-only event in Los Angeles.…
Neon Carnival marked a major milestone this weekend, celebrating its 15th Anniversary with its most ambitious and high-energy event to date. Created by nightlife visionary…
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Rodeo Nights is the highly sought after, experiential nightlife series showcasing dance music with a Western spin at the iconic Zenyara in Coachella Valley for three nights. It is the counterpart to Desert Nights event, which took place during both Coachella weekends. Rodeo Nights’s lineup includes some of the world’s most in-demand electronic music acts such as Marshmello & friends, Diplo & Friends, Two Friends, Cam Whitcomb, Bailey Zimmerman, Austin
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CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic – an invite-only, high-energy experience that merged sport, culture and lifestyle in Los Angeles. As the next evolution following the brand’s Pickleball and Padel Classics, the event convened a curated mix of elite athletes, creators and tastemakers for a social-first soccer competition rooted in community and connection, while celebrating the launch of their newest ELECTRIC
Following a standout debut during Festival Weekend 1, CÎROC Ultra-Premium Vodka returned to the desert for a strategic stand-alone activation during Festival Weekend 2, leaning into an often-overlooked moment to engage the industry powering the cultural conversation. Set on a private estate in Indio, CÎROC Athletic Club was reimagined as a daytime destination from 9 am-4 pm, providing a seamless “jumping off point” for guests heading into the festival. The
Calvin Klein Fragrances, a division of Coty Inc., celebrated the debut of its new Euphoria Elixirs collection during an exclusive, invite-only event in Los Angeles. The evening explored a daring new chapter in the iconic Euphoria franchise through an immersive and elevated brand experience that highlighted its three distinctive scents – Euphoria Magnetic Elixir, Euphoria Bold Elixir, and Euphoria Solar Slixir. This collection explores vanilla—the fruit of the orchid, Euphoria’s
There’s a quiet revolution happening in how young people choose to gather. Forget the image of Gen Z as a generation glued to screens, isolated behind glowing rectangles. In reality, they are one of the most community-hungry generations in recent memory. They’re just looking for belonging in places that might surprise you. From sprawling shopping malls to sun-dappled hiking trails to Sunday morning pews, the concept of the “third place,”
Los Angeles’ beauty and media insiders gathered at the iconic Sheats-Goldstein Residence for an unforgettable evening celebrating the relaunch of Smashbox’s Photo Finish Primer portfolio—and the debut of its latest innovation, the Photo Finish Invisible SPF 45 Primer. The Photo Finish Invisible SPF 45 Primer was the centerpiece, noted for its crystal-clear formula that leaves no white cast and functions as both a makeup prep and sun protection. Set against
