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CELSIUS continued to build on its signature “Classic” event series with the CELSIUS Soccer Classic - an invite-only, high-energy experience that merged sport, culture and…
Calvin Klein Fragrances, a division of Coty Inc., celebrated the debut of its new Euphoria Elixirs collection during an exclusive, invite-only event in Los Angeles.…
Neon Carnival marked a major milestone this weekend, celebrating its 15th Anniversary with its most ambitious and high-energy event to date. Created by nightlife visionary…
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YSL Beauty reimagines the California drive-thru in the desert — where beauty, nostalgia, music, and culture collide during the kick off of festival season. Located at 44325 Jackson St, Indio, the iconic roadside ritual turns a classic pit stop into a bold desert beauty destination — where unapologetic self-expression takes center stage – with two memorable moments including a VIP party & a consumer day experience. As the desert sun
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GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural platform where fashion, music, art, and community converge. Set within a private luxury estate in Indio, California, the compound hosted a curated community of global tastemakers, artists, and long-standing collaborators. The 2026 compound residents included returning Alumni; Teyana Taylor, Quen
Desert Nights 2026 is an elevated, sought-after nightlife series that transforms the private Zenyara estate into a luxury afters destination across both festival weekends in Indio. Its sister series, Rodeo Nights, will also take place at the Zenyara estate from April 24–26, 2026. PATRÓN returned to the private Zenyara estate as the exclusive tequila sponsor. VIPs toasted to the weekend with the PATRÓN Collector’s Cup during legendary sets by David
On Saturday, April 11th, rhode, the award-winning line of curated, high-performance skincare and beauty essentials by Hailey Rhode Bieber, celebrated their new collaboration, rhode x the Biebers, with their community at an exclusive rhode world activation in the desert during festival weekend. This was the brand’s first owned festival weekend experience and the latest example of its ability to bring “the world of rhode” to life in unexpected ways. The
Last night, Daily Front Row celebrated its 10th annual Fashion Los Angeles Awards at the Beverly Hills Hotel. Hosted by Tiffany Haddish, guests were some of the first to sip on Crazy Mountain – the new non-alcoholic beer from George Clooney, Rande Gerber, and Mike Meldman. The trio’s premium brew was the exclusive nonalcoholic beverage partner, delivering great tasting lager-style brew for those who want to live healthier without giving
As a longstanding sponsor of Coachella, Heineken brought its most high-tech and social activation yet to the desert, continuing its decades long-legacy as a cornerstone of Coachella Music Festival. At the center of this year’s activation is the Heineken House – an immersive, high-energy destination featuring a star-studded lineup and the global debut of The Clinker. This first-of-its-kind smartband turns a simple “cheers” into a digital connection, using music-matching technology
