This week, medicube brought major energy to the desert with its largest U.S. activation to date at Coachella, taking over Palm Desert at Mojave Resort with its immersive “Glowtel” experience and a high-impact VIP pool party that quickly became one of the weekend’s standout beauty moments.The global K-beauty brand blended skincare innovation with festival culture, creating a multi-day destination for influencers, media, and VIPs to experience medicube’s viral technology in
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Invite Only – Global K-beauty Mrand medicube debuts its largest U.S. activation to date in partnership with Goldenvoice during Coachella Valley Music and Arts Festival 2026. At the center of the brand’s off-site presence is Glowtel, an exclusive, influencer-driven desert oasis experience featuring curated poolside programming, immersive brand moments, and high-impact social amplification. Medicube will also activate on festival grounds with an experiential booth spotlighting its breakthrough skincare device, the
On Wednesday, Nov. 19th, The Hollywood Reporter held its second Beauty Dinner, co-hosted by medicube, presented by OLAPLEX, and sponsored by Reyka Vodka, to honor the Top Glam Squads in Hollywood at Soho House Holloway in Los Angeles. The event coincided with THR’s 2025 Beauty Issue to spotlight the most powerful hair, makeup, and nail pros, which was released on the same day. During the dinner, Sir John ordered a
Open – Join Song of Skin for their Los Angeles Camp Pop Up, a two-weekend pop-up experience in Los Angeles dedicated to skin revival and retreat. This immersive event showcases carefully curated Korean skincare brands chosen to restore, repair, and rejuvenate when your skin needs it most. Participating Brands include: Rejuran, Medicube, Biodance, Abib, Aprilskin, Clear Dea, Dr. Reju-All, Lagom, Aalok, Blanc Dubu, Celimax, Entropy, Kopher, Every Routine, Dr. nineteen
Invite Only – Get ready for an exclusive VIP Event at medicube Glow Land on March 18th, to experience magical beauty moments, exciting events, and the grand offline debut of our Magic Wand Booster Pro.
