adidas Skateboarding is making history with Beyond the Streets by resurrecting one of the most iconic and historically relevant destinations in skateboarding history, the Venice Pavilion. With site-specific installations curated by Los Angeles graffiti legend RISK, the three-stripes brand revealed a fully skateable installation of the sacred site known as one of the original birthplaces of street style skateboarding as well as the introducer of East Coast “subway style” graffiti
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Soccer has its very own subculture that encompasses a variety of different things. There is a language around soccer, there is a fashion as well as a sense of kinship and commitment that doesn’t necessarily come in other sports. Soccer has always had a real coolness around it from classic players to cool managers to fashion icons like David Beckham and Andrea Pirlo who brought an effortless contemporary cool to
Over the weekend, adidas Skateboarding celebrated the launch of Na-kel Smith’s first-ever head-to-toe collaboration at 3 Rooms, a multi-sensory showcase held at HNYPT in downtown Los Angeles. Curated by Smith, the immersive experience revealed his debut collection, alongside two exclusive releases with American clothier Brooks Brothers and skateboard brand Fucking Awesome. Guests journeyed through three interconnected environments starting with the Business Room where they transformed into bigwig executives, then changed
More than 50,000 people joined the world’s top snowboarders, musical artists at Shaun White’s Air + Style festival downtown Los Angeles Feb 18-19. Air + Style is an annual action-packed weekend featuring a 16-story-high big-air snowboarding competition and concerts on two stages. Featured artists this year included Major Lazer, YG, Vic Mensa, Flume, Zhu, Chromeo and The Shelters, among others. Find tickets for Air + Style happening this week HERE.
This past weekend—during one of professional basketball’s biggest moments—adidas rolled out a line-up of events at 747 Warehouse St. in Los Angeles. Bringing together basketball fans and those passionate about sneakers, culture, streetwear and design, the 747 Warehouse St. space embodied adidas’ belief that basketball is more than a game, it is creativity; innovative ingenuity; and a community built not only on sport but also on music and style. The
Before heading up against Team Lebron, opposing captain Steph Curry stepped out with wife, Ayesha, to celebrate the 2018 NBA All-Star team selection with an intimate dinner hosted by Under Armour produced by Talent Resource Sports. Family and close friends enjoyed the sweeping views from the Goldstein estate while they indulged on herb roasted branzino, grilled lobster, handmade pasta and other culinary delights from Michael Mina’s new seafood destination, Cal
Academy and Grammy Award-winning Jamie Foxx and OVO Ryan Silverstein joined forces February 17, 2018 for All-Star Weekend and hosted the first annual ChaCha The Wave Celebrity Charity Basketball Tournament. The event took place at Jamie Foxx’s extravagant Thousand Oaks estate, where guests enjoyed food from the popular Fat Sal’s restaurant chain, gifting of Jamie Foxx’s Prive Revaux sunglass line, as well as Lyfted Extracts. Musicians Tyga, Smoke Purpp, Jamie
The exciting debut of Budweiser Live took place during NBA All-Star Weekend 2018 featuring two nights of sports, music, food and fashion (and of course, Budweiser) in Los Angeles on Friday, February 16th and Saturday, February 17th. Friday’s lineup included A Boogie Wit Da Hoodie, Smino, Kari Faux, Vindata, Nathanial and NBA All-Star Andre Drummond and Legend Tracy McGrady. Saturday’s lineup included T-Pain, MadeinTYO, Brownies & Lemonade, DJ Trauma, Trackstar
GQ editor-in-chief Jim Nelson hosted their annual All-Star celebration, lauding this year’s top talent in basketball with Neiman Marcus in honor of All-Star Weekend. The magazine took over the NoMad Hotel, which opened earlier this year in the heart of Downtown Los Angeles. Celebrities ‘Suited Up’ for the event which brought out Baron Davis, Chadwick Boseman, Common, Dascha Polanco, James Harden, Jay Ajayi, Jeezy, Justine Skye, Kate Bock, Kevin Love,
Under Armour kicked off the UA HOVR House LA, an immersive pop-up experience to celebrate the recent launch of the brand’s innovative UA HOVR cushioning platform – and the UA HOVR Sonic & UA HOVR Phantom footwear. Located in the heart of Hollywood, HOVR House LA played host to several celebrities and athletes such as actor Sarunas J. Jackson from HBO’s Insecure, Marcus Scribner from ABC’s Black-ish, professional golfer Jordan
