Data provided by NikePlus members in Los Angeles shows that they are running and style obsessed. They love basketball and are on the competitive side. They’re sneakerheads and visionaries. That reality is what spurred Nike to develop Nike Live, a new store concept that will be inspired by and built as a hub for its local NikePlus members. The first one, Nike by Melrose, will open its doors July 12
Continue reading…
Houston Rockets superstar and MVP candidate James Harden returned to his former middle school in Los Angeles to celebrate his 2017-18 season on Sunday afternoon, June 24. Harden joined young basketball players and students, plus friends and family at the place where it all started, Audubon Middle School, for the adidas Basketball “Imma Be a Star” Block Party. Harden and adidas Basketball General Manager Kris Aman unveiled 12 new outdoor
With only one day to go in the 2018 FIFA World Cup countdown, adidas Soccer kicked off the festivities with their first Energy Mode X18 event and the celebration of their X18 footwear, the fastest and lightless cleat in the market. Located at The Base in downtown LA, the event was the first of two activations taking place in the U.S. this week, with its second edition happening in Brooklyn,
Last night, the Los Angeles Dodgers Foundation (LADF) hosted its Fourth Annual Blue Diamond Gala, a star-studded evening that featured an exhilarating performance by multi-award winning, platinum-selling singer-songwriter John Legend. Comedy icons Arsenio Hall and George Lopez emceed the evening, which raised over $2.2 Million and was attended by 1,700 guests. The Los Angeles Dodgers Ownership Group presented the 2018 Blue Diamond Gala and includes Mark Walter, Earvin “Magic” Johnson,
For the second year in a row, through this worldwide initiative, adidas and Parley call on their global communities between June 8 and July 8 to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption. Since 2015, the partners have been working together to educate people on the issue, but also showcasing creative solutions such as the use of
adidas Skateboarding is making history with Beyond the Streets by resurrecting one of the most iconic and historically relevant destinations in skateboarding history, the Venice Pavilion. With site-specific installations curated by Los Angeles graffiti legend RISK, the three-stripes brand revealed a fully skateable installation of the sacred site known as one of the original birthplaces of street style skateboarding as well as the introducer of East Coast “subway style” graffiti
Soccer has its very own subculture that encompasses a variety of different things. There is a language around soccer, there is a fashion as well as a sense of kinship and commitment that doesn’t necessarily come in other sports. Soccer has always had a real coolness around it from classic players to cool managers to fashion icons like David Beckham and Andrea Pirlo who brought an effortless contemporary cool to
Over the weekend, adidas Skateboarding celebrated the launch of Na-kel Smith’s first-ever head-to-toe collaboration at 3 Rooms, a multi-sensory showcase held at HNYPT in downtown Los Angeles. Curated by Smith, the immersive experience revealed his debut collection, alongside two exclusive releases with American clothier Brooks Brothers and skateboard brand Fucking Awesome. Guests journeyed through three interconnected environments starting with the Business Room where they transformed into bigwig executives, then changed
More than 50,000 people joined the world’s top snowboarders, musical artists at Shaun White’s Air + Style festival downtown Los Angeles Feb 18-19. Air + Style is an annual action-packed weekend featuring a 16-story-high big-air snowboarding competition and concerts on two stages. Featured artists this year included Major Lazer, YG, Vic Mensa, Flume, Zhu, Chromeo and The Shelters, among others. Find tickets for Air + Style happening this week HERE.
This past weekend—during one of professional basketball’s biggest moments—adidas rolled out a line-up of events at 747 Warehouse St. in Los Angeles. Bringing together basketball fans and those passionate about sneakers, culture, streetwear and design, the 747 Warehouse St. space embodied adidas’ belief that basketball is more than a game, it is creativity; innovative ingenuity; and a community built not only on sport but also on music and style. The
