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adidas’ 747 Warehouse St. brought together Creativity, Innovative Ingenuity, and a Community built on Sports, Music and Style

This past weekend—during one of professional basketball’s biggest moments—adidas rolled out a line-up of events at 747 Warehouse St. in Los Angeles. Bringing together basketball fans and those passionate about sneakers, culture, streetwear and design, the 747 Warehouse St. space embodied adidas’ belief that basketball is more than a game, it is creativity; innovative ingenuity; and a community built not only on sport but also on music and style. The two-day festival featured a series of rotating programming, such as live musical performances including those by headliners N.E.R.D and Childish Gambino. On day 2, Kanye West hosted an impromptu design session, surprising students from Los Angeles-area art, design and high schools on-site at the pop-up MakerLab. That same day, adidas brought together the creative minds of Pharrell Williams, Alexander Wang, Karlie Kloss and Damian Lilliard under the banner of the #TLKS panel series to discuss what creativity means to them and what it means to the world of sport. Later that night, Kid Cudi took to the stage, performing for those in attendance. His set included a duet with West, who had also introduced him. Other performing artists included A-Trak, French Montana, Kaytranada, Lil Uzi Vert, Playboi Cardi, 21 Savage and Pusha T. adidas also hosted a curated, an all-rap, East Coast vs West Coast basketball match pitting Snoop Dogg and his team of West Coast-based rappers against 2 Chainz and his squad from the East, from which Snoop’s crew emerged the victors. Professional athletes such as James Harden, Zach Lavine, Nick Young, Chiney Ogwumike, Candace Parker, Von Miller and Jay Ajayi made appearances throughout the event.

More than 20,000 people immersed themselves in unique experiences that showcased the future of sport, customizations, open source creation and exclusive product releases, including new color-ways in the FUTURECRAFT 4D and SPEEDFACTORY AM4 series, along with styles from the brand’s collaborations with Yohji Yamamoto (through Y-3); Alexander Wang; Dame 4 BAPE; Harden Vol. 2; and the UltraBOOST Mid Parley. As part of this, adidas invited its diverse family of ‘open source’ collaborative partners and athletes to help shape the festival’s curated content and aesthetic, resulting in installations dedicated to: the brand’s work with professional basketball player James Harden and his latest hoops footwear model Harden Vol. 2; Silicon Valley design and technology firm, Carbon, whose groundbreaking, additive manufacturing techniques contribute to the FUTURECRAFT 4D series of running silhouettes; Japanese fashion designer and Y-3 co-founder, Yohji Yamamoto; and environmental network for change, Parley for the Oceans. With this collaborative spirit in mind, the 747 Warehouse St. venue also featured two custom-built basketball courts: the graphic and highly colorful Hu Court—designed by adidas collaborator and festival performer Pharrell Williams, which hosted the East Coast vs West Coast Rap Basketball match; and a luxe, marbled interpretation, dedicated to fashion designer, adidas Originals partner and festival speaker, Alexander Wang.

Photo By: Getty Images for adidas

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