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adidas Skateboarding Resurrected the Iconic Venice Pavilion, which was Originally Built in 1961, at Beyond The Streets with RISK

adidas Skateboarding is making history with Beyond the Streets by resurrecting one of the most iconic and historically relevant destinations in skateboarding history, the Venice Pavilion. With site-specific installations curated by Los Angeles graffiti legend RISK, the three-stripes brand revealed a fully skateable installation of the sacred site known as one of the original birthplaces of street style skateboarding as well as the introducer of East Coast “subway style” graffiti to the western edge of the country. Originally built in 1961 as an amphitheater, the Pavilion was later reclaimed as a haven for graffiti artists and skateboarders to co-exist and cultivate their crafts for decades. The area hit its glory days in the 1980s and 1990s, as an abundance of now-legendary artists and skaters flocked to the Pavilion, also known as the “Venice Pit”, to make their names and reputations that proceed them today. “Skateboarding and graffiti share a parallel history of creative rebellion and defiance, and both continue to have a profound influence on the look-and-feel of popular culture on a global scale,” says adidas Senior Communications Manager, Cullen Poythress. The re-creation celebrates a pivotal era that launched the prevalence of skate and graffiti culture around the world. The latest rendition is staying true to the Pavilion’s original form with an authentic replica of the layout inclusive of tables, benches, fire pits, a movable quarter pipe, and custom graffiti art. You can check out the Venice Pavilion at the Beyond The Streets exhibition which opened to the public this weekend in Los Angeles on May 6, 2018 and will run through July 6, 2018. Beyond the Streets will then head to New York City with more global locations to be announced.


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