Invite Only – Desert Nights by TAO Hospitality Group will make its return to the desert, adding on a third night to their iconic, invite-only celebration held at a breathtaking, private estate minutes from the festival with special performances by Rüfüs Du Sol, SG Lewis, Dom Dolla, and John Summit. PATRÓN EL ALTO will take Desert Nights by TAO Group to new heights as the Exclusive Spirits Partner for the
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As part of SHEIN Zeuphoria at Zenyara Estate on Saturday, April 22nd, the CMG-produced event presented by CMG, Heineken Silver, and Tequila Don Julio was headlined by Kaytranada and FISHER back to back, with a set by Kitty Cash to open at 11 pm. The crowd was dancing all night long overlooking Zenyara’s incredible lake and grounds, with guests such as influencers Bryant, Adison Justice and Avry Justice in attendance.
The Zenyara Estate, produced and programmed by CMG, Corso Marketing Group, hosted incredible programming to dominate weekend 1 surrounding the Coachella music festival. Friday, April 14 kicked off with TAO Desert Nights presented by Jeeter with a DJ set by Ariel Vromen followed by a headlining performance by TALE OF US featuring a captivating drone light show by Jeeter for a major wow moment over the impressive estate, with partners
adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds
adidas Originals partners with the Coachella Valley Arts and Music Festival and joined thousands on their journey through the desert and celebrate one of the pinnacle manifestations of creativity and art. The partnership with Coachella provides adidas with the opportunity to create human connections that transcend product. During the weekend, adidas Originals also celebrated the launch of the female-exclusive ARKYN with a #TLKS conversation at the notorious Zenyara Estate outside
