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adidas Partners with Coachella Music Festival Providing Attendees with Elevated Experiences, Surprise and Delight Moments, and a Desert Mirage Throughout Weekend One

adidas Originals partners with the Coachella Valley Arts and Music Festival and joined thousands on their journey through the desert and celebrate one of the pinnacle manifestations of creativity and art. The partnership with Coachella provides adidas with the opportunity to create human connections that transcend product. During the weekend, adidas Originals also celebrated the launch of the female-exclusive ARKYN with a #TLKS conversation at the notorious Zenyara Estate outside Palm Springs. Moderated by Katie Willcox, author of Healthy is the New Skinny and a challenger of female stereotypes in media, the panel featured Coachella performing artist Lauren “KITTEN” Abedini, social media personality and activist Amber Whittington, celebrity stylist Ade Samuel, and businesswoman and influencer Olivia Perez. The group delved in conversations about confidence, breaking stereotypes, and using media to correct conventions of self-image. About disrupting the male-dominated creative industry, Amber Whittington sighted, “it usually means being comfortable when put in uncomfortable situations.” For Weekend Two, attendees can expect an amplified experience at The Hub with larger prizes and product giveaways.


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