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adidas Originals Takes Over Coachella Weekend by Storm with Water Jetpack Acrobatics, Synchronized Swimming, Skydivers at the Zenyara Estate

adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds

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Leonardo DiCaprio, Alessandra Ambrosio, Janelle Monae Attend the Levi’s® Brand Presents Neon Carnival with Bondi Sands and POKÉMON Detective Pikachu

Neon Carnival, the highly anticipated desert experience, returned to illuminate the night sky on Saturday, April 13th, with its biggest fête to date in celebration of its 10-year anniversary. In partnership with Levi’s® Brand, the exclusive event welcomed new additions including Australian born beauty brand Bondi Sands and the upcoming big-screen adventure POKÉMON Detective Pikachu to commemorate another year of music and festivities. Conceived by LA’s original nightlife maven, Brent

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LES TIEN Launch Party with Sounds by A-Trak

Invite Only – the launch of LES TIEN! Stop by to dine with us and preview the brand’s inaugural collection, following with a reception that includes endless sips and sounds by legendary DJ, A-Trak!

Guitar Center Celebrates the Rebirth of its Iconic Hollywood Flagship Store By Shutting Down the Sunset Stip with a Performances by Anderson .Paak

Nearly 33 years to the day after the location first opened in 1985, Guitar Center announced the rebirth of its iconic flagship Hollywood store location, a 30,000 square-foot music experience on historic Sunset Boulevard. Guitar Center, the world’s largest musical instrument retailer, closed down Sunset Boulevard to host an array of events in honor of its newly reimagined, iconic Hollywood flagship store. The day began with a Mural Commemoration Ceremony

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Guitar Center Hollywood with Anderson .Paak

RSVP – Guitar Center Hollywood is shutting down Sunset Blvd. for a FREE LIVE performance from Anderson .Paak, a DJ set by A-trak, hosted by Zane Lowe.

A-Trak at Exchange LA

Ticketed – A-Trak headlines Exchange LA on June 23rd.

Tens of Thousands of Fans Gathered in Long Beach for the 2nd Annual ComplexCon and were the Firsts to Listen to N.E.R.D’s New Album

Hundreds of fans camped out overnight to be among the first to cop the latest merch from Puma, Human Made, adidas, Neighborhood, Billionaire Boys Club, Colette, Nike, Kimoji, and dozens more at this year’s ComplexCon. Fans got a special treat when Big Sean made a surprise appearance at the Puma booth. ComplexCon veterans Virgil Abloh and Takashi Murakami screen printed T-shirts for fans. Steve Aoki also screen printed T-shirts at

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Photos: G-Eazy and A-Trak Performed during Halsey Presents: Star Crossed Halloween in DTLA

Halsey held one of the best themes for a Halloween party this year at the Majestic Downtown on Saturday, October 28th. The singer paid homage to one of her favorite directors, Baz Luhrman, and created each room based off of his movies: The Great Gatsby, Romeo + Juliet, and Moulin Rouge. A-Trak dressed as Lil Pump which was one of our favorite costume so far. Halsey even got her boyfriend

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Desert Glow Coachella Party

RSVP – Get ready for the ultimate Coachella event: a nighttime party on a 40-acre private estate with a gorgeous pool and massive lake oasis! Desert Glow is a luxurious private event in the heart of the Coachella Valley. Music fans: a major celebrity artist is headlining, together with a host of surprise guest performers! Bacardi is providing the open bar, so dive into the pool and private lake, chill

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A-Trak at Create Nightclub

Ticketed – At a time when the DJ sits firmly at the center of popular culture, A-Trak stands out as MVP, the key participant who holds together all facets of the craft. Very few share his mastery of turntablism while also sitting at the forefront of musical innovation, looking keenly to the future with history tucked in his back pocket. A true connector, Trizzy hops effortlessly from colossal festival stages

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