adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture through groundbreaking experiences and unifying programming.

Across two unforgettable days, adidas Originals gathered athletes and talent to a BBQ & Basketball kick-off party hosted by Eddie Huang and Von Miller. Nick “Swaggy P” Young, A$AP Ferg, Candace Parker, Trae Young, and Liz Cambage participated in a wild Three-Point Shoot-Out while rap legend Pusha-T shut down the court with a surprise performance. Festivitieskept going the next day with You Had to Be There. Curated in partnership with the three stripes and Greatest Day Ever founder, Irv Benitez, Day Two celebrations revealed performances by iconic DJ/Producers and longtime friends, A-Trak and Diplo.

You Had To Be There emphasized the idea of staying present by asking all guests to put away their phones and live in the moment instead. Following the You Had to Be There philosophy, partygoers experienced a fully immersive spectacle of performances that included water jetpack acrobatics, synchronized swimming, skydivers and more. On festival campgrounds, Donald Glover surprised and delighted unsuspecting Coachella attendees on the morning of his headlining performance. Lucky campers received an AirDrop image of the adidas Originals Nizza, part of the artist’s collaboration with the brand inviting them to collect the gifted pair at a selected merchandise station onsite. Through You Had To Be There and the exclusive AirDrop of Glover’s collaboration, adidas Originals continues to deliver unique experiences and new avenues to get products into hands.