As festival-goers and Palm Springs locals gear up for Coachella Weekend 1, YSL Beauté, the luxe-edgy Parisian brand, will open their first ever Coachella Music Pop-Up Shop, a one-stop beauty experience serving as a pit stop for those taking the trip to Palm Springs. A makeup oasis in the desert, the pop-up will serve as an interactive social media activation for consumers and influencers, where they are able to touch,
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Invite Only – Calvin Klein is taking over Coachella weekend kicking off with a warehouse music event on April 15, the weekend will feature sets by DJ and producer Alesso, Brodinski creative director of fashion label Off-White and DJ Virgil Abloh, and other yet-to-be-announced performers.
