adidas Partners with Coachella Music Festival Providing Attendees with Elevated Experiences, Surprise and Delight Moments, and a Desert Mirage Throughout Weekend One
adidas Originals partners with the Coachella Valley Arts and Music Festival and joined thousands on their journey through the desert and celebrate one of the pinnacle manifestations of creativity and art. The partnership with Coachella provides adidas with the opportunity to create human connections that transcend product. During the weekend, adidas Originals also celebrated the launch of the female-exclusive ARKYN with a #TLKS conversation at the notorious Zenyara Estate outside
