Classic denim meets festival fun when Lucky Brand took over ARRIVE Palm Springs for their second annual Desert Jam along with NYLON magazine. Brandi Cyrus and Delilah Belle had so much fun catching up under the desert sunrays. Patrick Schwarzenegger and his girlfriend Abby Champion looked cuter than ever in their denim Lucky Brand outfits. Some of the many performances that day included: Harry Hudson and Charli XCX, along with
Invite Only – Lucky Brand Presents Desert Jams at Arrive Hotel with a special performance by Charli XCX and lots of other exciting guests.
Olivia Culpo, Jaime King, Ashlee Simpson-Ross and Evan Ross celebrated the Lucky Brand’s FW17 preview, showcasing the “Lucky Lives On” collection, inspired by newfound heritage, infused with classic California spirit a collection that features new denim fits, sun-faded palettes, soft fabrics and modernized, old-favorites. The Lucky Brand team took over Rolling Greens, the beautifully rustic, open-air nursery in West Hollywood. Guests enjoyed a live art activation by Lucky Brand collaborator
Invite Only – Lucky Brand Fall 2017 Collection Preview with DJ set by Amy Pham.
Invite Only – The Lucky Lounge Presents Desert Jams with a special performance by Noah Cyrus, Open Bar, and Backyard BBQ.
Open – Lucky Brand Hosts a Meet & Greet with LA Kings Player Dustin Brown. Fans get the chance to meet with Dustin and get an autograph and a photo, there will also be a sweepstakes for people to enter to win a $500 Lucky gift card!
Lucky Brand and Rumer Willis celebrated the holiday season with a special meal prepared by Top Chef’s Marcel Vigneron. Lucky Brand’s Chief Creative Officer, Kin Ying Lee invited guests to a “Home for the Holidays” themed evening with music by Jamieson Hill. Guests, including musician, Mario, DJ Amy Pham, and bloggers, The Scott Effect and Little Black Boots, were able to peruse the Holiday 2016 collection which offers sophisticated styles
Lucky Brand and Kate Bosworth celebrate the close of a successful SS17 preview at the SmogShoppe, showcasing “The Great Escape” collection, inspired by a renewed sense of adventure in clothing which includes reworked denim favorites, ripped and repaired jeans, as well as embroidered trends. Kate Bosworth perused the new collection with Chief Creative Officer Kin Ying Lee while guests also enjoyed a DJ set by Amy Pham, followed by a
Invite Only – Join Lucky Brand for the The Great Escape, their Spring 2017 Collection Preview with live performance by Ocean Park Standoff and DJ set by Amy Pham.
Lucky Brand is thrilled to announce its first ever “Lucky lounge” at The Point in El Segundo. This is a first look at the new Lucky lounges that will be popping up at exclusive locations in 2017. If you ever get the opportunity to lounge it out, you must do it here. Attendees of the first Lucky Lounge installment spent the afternoon shopping to music spun by DJ Allie Teilz,