On Saturday April 15th and Sunday the 16th, Bumble created the coolest place to connect with their snow-filled event Winter Bumbleland, where Aspen chic met the desert heat. The event was hosted by Kendall and Kylie Jenner on Saturday and Ashley Graham on Sunday and was filled with music throughout the weekend from twin sister DJ duo SIMIHAZE, Hannah Bronfman, Sam Blacky and Will The Books. Bumble welcomed a number
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The Zoe Report and Rachel Zoe hosted the third annual ZOEasis Style Retreat in Palm Springs, CA, on Saturday, April 15th to celebrate festival season in a peaceful desert setting. Rachel Zoe, Chanel Iman, Kate Bosworth, Jamie Chung, Justine Skye and Brooklyn Beckham all received some MCM Worldwide swag. MCM Worldwide was also treating guests to manicures with some custom MCM custom wraps from NCLA. The event was to celebrate
Kicking-off the weekend’s festivities, Chevrolet and PacSun teamed up to throw an exclusive day party during the first weekend at Coachella. Hailey Baldwin exhibited model behavior having her shoe tied by New York Giants wide receiver Odell Beckham Jr. Fashion trio Katy Perry, Jeremy Scott, and Mia Morretti arrived together at the Chevrolet Bolt EV Launch at Bootsy Bellows Estate. Chevrolet was onsite celebrating the launch of the all-electric Chevrolet
PopSugar, the #1 lifestyle brand for young women, hosted their 3rd annual PopSugar Cabana Club at Coachella. In a one-day takeover of the Colony Palms Hotel (first year for this location), PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. Prior to the party, PopSugar hosted an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt
Open – Party Pop-Up is a carefully curated collective of like-minded brands, organized by Publicity + Marketing firm Forte Mare. The assortment ranges from the critically acclaimed and innovative LA-based furniture brand Bend Goods, to the sassy, unfiltered skin-care line Anese. PARTY POP UP will also feature an Australian trifecta– MAYDE, OTIS Eyewear, and Seafarer Supply. To round out the shop is fun tech accessory brand Casetify, quality leather goods
Open – Want a reason to attend the Juicy Couture activation other than breaking out your favorite terry cloth track suit? NYX will be in attendance for that perfect makeup touch-up needed after a long day in the desert sun; on-hand will be the newest from NYX (think chromatic makeup + glitter), perfect for your festival look
Invite Only – The Bootsy Bellows Pool Party presented by McDonald’s returns for its fifth year. Always one of the year’s most sought-after invitations, the party will feature live musical performances throughout the day while guests splash in the pool and enjoy McDonald’s legendary refreshing cold beverages and sample new Signature Crafted Recipes sandwiches, available at McDonald’s nationwide in May.
Thursday April 13th 8 p.m. Ticketed Young Turks in Palm Springs 10 p.m. Invite Only. NYCult x Playboy Friday April 14th 11 a.m. Open. Juicy Couture Coachella Pop-Up 12 p.m. Invite Only. AMUSE x PRISM Desert House Poolside Kick-Off 12 p.m. Ticketed. Day Club Weekend 1 Friday: Nicky Romero 1 p.m. Invite Only. Galore X Grindr Coachella Party 2 p.m. Invite Only. Desert Oasis by FORAY & Vamped 2 p.m.
