Popsugar and Freeform joined forces to celebrate the opening of The Mermaid Museum at Goya Studios which is an immersive experience in the heart of Hollywood to celebrate the premiere of the highly-anticipated mermaid drama, Siren. Talent in attendance included stars from the show Siren, Eline Powell and Alex Roe, along with Lauren Bushnell, Gregg Sulkin, Ashley Greene, and more. The immersive event was designed by April Luca and the
Invite Only – POPSUGAR and Freeform for an exclusive VIP look at The Mermaid Museum to celebrate the premiere of the highly-anticipated mermaid drama, “Siren.” Freeform, Disney’s young adult television and streaming network, has teamed up with POPSUGAR, the leading global lifestyle media brand for young women, to create an immersive Mermaid Museum in the heart of Hollywood, open to the public for four days with unique photo installations, illusions
Invite Only – Check out JCPenney’s Spring trends with Paola Alberdi of Blank Itinerary at an immersive fashion event featuring glam services, Spring shopping, light bites and seasonal sips served poolside.
PopSugar, the #1 lifestyle brand for young women, hosted their 3rd annual PopSugar Cabana Club at Coachella. In a one-day takeover of the Colony Palms Hotel (first year for this location), PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. Prior to the party, PopSugar hosted an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt
Invite Only – The Cabana Club Pool Party will once again be one of the hottest parties to attend while in the desert. With a lineup of fierce and fashionable DJs and a musical performance by GRAMMY Award-winning multiplatinum recording artist Daya, revelers can escape the heat, savor specialty cocktails, and enjoy stimulating poolside music throughout the afternoon. Featuring multiple poolside villas with hair styling, beauty DIY stations, social art
Invite Only – Celebrate the intersection of pop culture, music, and fashion with POPSUGAR and the Council of Fashion Designers of America. The event is hosted by American designers Emily Current and Meritt Elliott (THE GREAT.) and also luxury accessories designer Clare Vivier of Clare V.
Ticketed – Join POPSUGAR on Wednesday, October 19, as we celebrate POPSUGAR founder and President Lisa Sugar’s new book, Power Your Happy: Work Hard, Play Nice and Build Your Dream Life. Hosted by Lisa Sugar and special guests, you will hear from leaders in creative, business, and entertainment as they share personal stories, tips, tricks, and advice on how to Power YOUR Happy! Join us for this inspiring evening filled
On April 15th, POPSUGAR, the #1 online destination for millennial women, returned to Coachella after a successful launch last year with the POPSUGAR Cabana Club. In a two-day takeover of Avalon Hotel (formerly the Viceroy Hotel), the events provided attendees the ultimate destination where music meets style. The poolside Friday night Sunset Kick-Off party was hosted by actress/model Emily Ratajkowski, where POPSUGAR launched the weekend festivities with a chic and
Invite Only – Celebrate the intersection of pop culture, music, and fashion with POPSUGAR and the Council of Fashion Designers of America. The CFDA marks its second journey to the festival with seasoned veteran POPSUGAR and other newcomer CFDA/Vogue Fashion Fund Winner Jonathan Simkhai. POPSUGAR recently teamed up with Jonathan Simkhai to celebrate his Spring 2016 RTW Runway Show during New York Fashion Week. The brunch will also celebrate the
Invite Only – POPSUGAR, the #1 online destination for millennial women, will return to Coachella after a successful launch last year with the POPSUGAR Cabana Club. In a two-day takeover of Avalon Hotel (formerly the Viceroy Hotel), the exclusive events will provide attendees the ultimate destination where music meets style. The Friday night Sunset Kick-Off party will be hosted by actress/model Emily Ratajkowski, where POPSUGAR will launch the weekend festivities