Hey, we get it – Los Angeles is a big city. Not only are there endless opportunities for coffee stops, beach visits, and celebrity sightings, but the metropolis also boasts an absolutely massive catalogue of events. Even on a daily basis, the list of things to do can certainly seem a little overwhelming at times. Somewhere, among the hazy smog that engulfs the city, lies a hotbed of culture and
Ticketed – The 6th Annual Face Awards, presented by NYX Professional Makeup, is an annual competition celebrating the best and brightest in the YouTube makeup community. Thousands have entered, but only the top six make it to the live finale in Los Angeles. This year’s FACE Awards will be hosted by the fabulous PatrickStarrr, and is set to take place at the iconic Shrine Auditorium and Expo Hall. Join us
I’m not a beauty guru, but when I was approached with the opportunity to attend this year’s Beautycon Festival here in Los Angeles I jumped at it! There was no way I was going to miss out on seeing some of my favorite celebrities and YouTube influencers all while grabbing trend setting beauty and skin care products. Walking into day one I was met by the official BeautyconLA banner and
Invite Only – Join Beautycon for the official after party presented by NYX Professional Makeup. Enjoy complimentary drinks, hors d’oeuvres and a DJ set by Filthy Gorgeous.
NYX Professional Makeup opens its newest retail location in Century City, marking its 33rd store in the U.S. and fifth store in the greater Los Angeles area. NYX opened its first brick-and-mortar store in 2015 and continues to unveil stores in some of the country’s busiest shopping malls, such as Tysons Corner Center and The Galleria in Houston. NYX Professional Makeup stores combine digital technology with a hands-on educational environment
Open – Want a reason to attend the Juicy Couture activation other than breaking out your favorite terry cloth track suit? NYX will be in attendance for that perfect makeup touch-up needed after a long day in the desert sun; on-hand will be the newest from NYX (think chromatic makeup + glitter), perfect for your festival look
Invite Only – Ipsy Creator Cocktail Party Generation Beauty LA in collaboration with NYX.