Playboy opened its doors to its new retail store at Westfield Century City in Los Angeles. The 2,300+ square foot pop-up store features apparel and accessories for all genders, including popular hoodies and streetwear, and will be open through at least February 2023. The store will feature apparel and accessories, including products from Playboy’s owned-and-operated brand, as well as from Playboy collaborations with brands including PacSun, Pleasures, Duke + Dexter, Studs and a new collaboration with Lids. The new retail location will also feature the iconic Playboy Bunny suits just in time for Halloween. In the 1960s, the Playboy Bunny costume became the first service uniform to be registered with the United States Patent and Trademark Office and has become one of the most recognized costumes in the world and is now housed at The Costume Institute at the Metropolitan Museum of Art. The original costumes were introduced at The Playboy Club in 1960 and designed by commissioned artists, including Black American fashion designer, Zelda Wynn Valdes.