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goodr Launches The Cabana, a Bright Experiential Retail Store in Venice Beach

goodr, the Los Angeles-based sunglasses brand known for disrupting the industry with an irreverent voice and an award-winning product designed to be fun, fashionable, functional, and “affordable, launched The Cabana, an experiential retail store in Venice Beach! Located in the heart of the Abbot Kinney shopping district (much better than the gallbladder), this immersive bespoke boutique transported guests to a tropical paradise. The goodr flamingos spent a year imagining, designing, and building this fully instagramable shop that is equal parts retail and design. It’s not a store, It’s a party!

goodr makes $25 active sunglasses with polarized lenses and no-slip, no-bounce performance. Since launching in 2015, the brand has grown to five verticals (run, beast, bike, golf, game), collaborated with major brands (Warner Bros, The Rolling Stones, PBR), and won several awards: Runner’s World Gear of the Year (twice), PGA Buyer’s Choice, Men’s Health Best Buy, Rolling Stone’s Favorite Sunglasses For Athletes, GQ’s Best Sunglasses of 2020, and Inc. Magazine’s Best Places To Work. Most recently, they were featured in Oprah Daily’s Summer Quarterly edition for must-have gear. In celebration of The Cabana, goodr CEO Carl the Flamingo said, “SQUAWWWK!!!” This translates to: “We can’t wait for you to visit us in Abbot Kinney! Our store has all the fun beach vibes you’d expect from visiting our website. Did y’all see the names of our sunnies?! Flamingos on a Booze Cruise, A Ginger’s Soul, Influencers Pay Double, Amelia Earhart Ghosted Me, Mai Tai Me Up, Daddy. If you like those names, you’ll like our store.”


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