ASOS, the global fashion destination for 20-somethings, has collaborated with US creative design studio Lot, Stock & Barrel on a capsule womenswear, menswear and unisex collection, set to launch on April 11th. The ASOS design team discovered Lot, Stock & Barrel during a research trip to LA. Visiting the LS&B store, which sells curated vintage pieces and offers custom embroidery, the design team were impressed by their chain-stitch embroidery technique, fun slogans and patches, and felt there was a lot of synergy between the brand and ASOS design.

The in-store process is entirely done by hand using vintage chain-stitch embroidery machines ranging from the 40s, 50s and 60s. This process not only creates a classic look and feel but also allows Lot, Stock & Barrel the flexibility to create and embroider nearly any design on site. ASOS worked collaboratively with the LS&B team to create a series of unique designs using inspiration from some of Lot, Stock & Barrel’s most popular phrases, designs and drawings. The collection includes slogans embroidered onto swimsuits, denim and washed-out jersey pieces. Oversized stripe shirts, mesh dresses and accessories are patched and stitched with cherries, flying doughnuts and tattoo-inspired skulls and spiders.