New Era Cap, alongside celebrity stylist Maeve Reilly, hosted a launch party for the Sunset Collection at the exclusive Fred Segal Pop-up shop on Sunset Boulevard. Guests enjoyed cocktails with Svedka vodka and customized their hats with embroidery from Lot, Stock & Barrel. Jessica Szohr and Machine Gun Kelly joined the festivities and had fun trying on the collaboration. Expect some other fun upcoming Pop-Ups at the new locatio Fred
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ASOS, the global fashion destination for 20-somethings, has collaborated with US creative design studio Lot, Stock & Barrel on a capsule womenswear, menswear and unisex collection, set to launch on April 11th. The ASOS design team discovered Lot, Stock & Barrel during a research trip to LA. Visiting the LS&B store, which sells curated vintage pieces and offers custom embroidery, the design team were impressed by their chain-stitch embroidery technique,