adidas Originals partners with the Coachella Valley Arts and Music Festival and joined thousands on their journey through the desert and celebrate one of the pinnacle manifestations of creativity and art. The partnership with Coachella provides adidas with the opportunity to create human connections that transcend product. During the weekend, adidas Originals also celebrated the launch of the female-exclusive ARKYN with a #TLKS conversation at the notorious Zenyara Estate outside
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This past weekend, adidas Originals celebrated EQT during Art Basel Miami at the Marine Stadium. The evening included art, a creative conversation and special music performance. The brand also revealed the ‘90s design icon, EQT through a waterfront event. Pusha T, adidas Originals creative collaborator, performed a very special concert to guests to celebrate EQT, delivered to the unique on-water stage by speedboat, wearing his brand new King Push Grayscale