The TAG Heuer universes of cycling and art collided Tuesday evening at Galerie Montaigne when the brand hosted an event to celebrate partner Amgen Tour of California, America’s premier cycling race, alongside Art Provocateur Alec Monopoly. Though cycling and art are seemingly dissimilar, these pursuits have universal appeal as movement and creation are both fundamental instincts, regardless of country, background or age. TAG Heuer specializes in uniting divergent worlds, creating
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Yesterday, mysterious artist Alec Monopoly unveiled a 50ft Wall “Tag” on the exterior of Mondrian Hotel Miami for Tag Heuer. Named by Tag Heuer as their new Art Provocateur, Monopoly was joined by Tag Heuer CEO Jean Claude Biver and select invited insiders including hip hop artist Fat Joe to be the first to lay eyes on the up until now secret project. The installation can be viewed through Art