Yesterday, mysterious artist Alec Monopoly unveiled a 50ft Wall “Tag” on the exterior of Mondrian Hotel Miami for Tag Heuer. Named by Tag Heuer as their new Art Provocateur, Monopoly was joined by Tag Heuer CEO Jean Claude Biver and select invited insiders including hip hop artist Fat Joe to be the first to lay eyes on the up until now secret project. The installation can be viewed through Art Basel by global art connoisseurs and locals until November 30, 2017 while a week long Tag Heuer pop up shop and gallery will be open to public for the duration of Art Basel. The event was followed by a celebratory private dinner, which featured Alec Monopoly creating a one of a kind painting live and an after party at the same location.
Tags: "Tag", Alec Monopoly, Art Basel, Art Provocateur, Fat Joe, Jean Claude Biver, Miami, Miami Art Basel 2016, Mondrian Hotel Miami, Tag Heuer
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