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TAG Heuer: When Art Meets Cycling Alec Monopoly on-hand to Unveil his Newest Design

The TAG Heuer universes of cycling and art collided Tuesday evening at Galerie Montaigne when the brand hosted an event to celebrate partner Amgen Tour of California, America’s premier cycling race, alongside Art Provocateur Alec Monopoly. Though cycling and art are seemingly dissimilar, these pursuits have universal appeal as movement and creation are both fundamental instincts, regardless of country, background or age. TAG Heuer specializes in uniting divergent worlds, creating disruptive moments that highlight the avant-garde nature of the brand. Alec Monopoly brought this vision to life when he unveiled his exclusive design for the official Amgen Tour of California and Amgen Breakaway from Heart Disease Women’s Race, specially created with his signature spray paint can. All race jerseys will be provided by technically-innovative cycling apparel brand ASSOS of Switzerland.

Kilian Muller, President of TAG Heuer North America, was onstage to announce the unveiling and welcome Kristin Klein, Amgen Tour of California President and Executive Vice President of AEG Sports. Muller presented Klein with the new TAG Heuer Connected Modular 45 Watch, the first Swiss Made luxury smartwatch powered by Intel and Androidwear 2.0. The second generation of TAG Heuer’s popular Connected Watch has a module which allows the wearer to change the straps, buckles, lugs, and even switch to a mechanical timepiece. The Connected Modular 45 also has new technical features including built-in GPS and is water resistant to 50 meters, perfect for any athlete on the move. The Amgen Tour of California men’s event begins May 14 in Sacramento, and the world’s most elite international teams will compete over a challenging 575-plus mile course along California’s most scenic highways, roadways and coastlines. The seven-day, seven-stage race will travel south through California’s Central Coast before finishing May 20 under the palms of Pasadena.

Photo By: Joshua Blanchard/Getty Images for TAG Heuer

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