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Freeform and Popsugar Team Up to Celebrate ‘Siren’ with an Immersive Mermaid Museum in Hollywood Open March 22-25

Popsugar and Freeform joined forces to celebrate the opening of The Mermaid Museum at Goya Studios which is an immersive experience in the heart of Hollywood to celebrate the premiere of the highly-anticipated mermaid drama, Siren. Talent in attendance included stars from the show Siren, Eline Powell and Alex Roe, along with Lauren Bushnell, Gregg Sulkin, Ashley Greene, and more. The immersive event was designed by April Luca and the team of the leading Los Angeles-based event agency, Gold Sky Productions. Amongst the activations is a live mermaid, a speakeasy-inspired fishing store, numerous photo structures and a 360° underwater immersive experience; the museum celebrates and bring mermaid culture to life.

Open to the public from March 22 to the 25; the free ticketed event will celebrate the mythological, mysterious, and beloved creatures with over five activations and celebrate the upcoming International Mermaid Day, which coincides with the series premiere on March 29. In celebration of sea creatures everywhere, Freeform has donated to Heal the Bay to help keep Los Angeles’ coastal waters and watersheds safe, healthy and clean. Additionally, the live mermaid will be swimming in a custom-built tank filled with 4,800 gallons of water, which at the end of the exhibition, will be donated to TreePeople. The water will go into a cistern at their facility in Los Angeles and will be used to water the surrounding landscape enjoyed by tens of thousands of hikers every year.

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Photo By: Matt Winkelmeyer / Getty Images

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