International retailer, boohoo.com, celebrated the launch of their newest Spring Collection at an exclusive launch party in Los Angeles at The Dream Hollywood for media, influencers, and friends of the brand. Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations including 90s dance lessons, cocktail making, cooking lessons, firework displays and interactive arcade games. Attendees also enjoyed 90s-inspired catering including retro treats Bubble Tape and Candy Necklaces, as well as Slush Puppies and Sunny D cocktails.

Surprise musical guests included Snoop Dogg and SWV. Notable attendees included Paris Hilton, Jordyn Woods, Ashley Greene, Sistine and Sophia Stallone, Nick Viall, Ashley Iaconetti, Kristina Schulman, Quincy and more! The boohoo Spring Collection references a range of fresh trends found on the runways including Tailored Sports, Safari Leisure, Bohemian Wanderer and Garden Party. Athleisure brights, pastels and whites are prevalent throughout the collection, Zendaya pulled from these trends to curate The Zendaya Edit, which consists of pieces from the collection that are representative of her personal style. The product ranges from $5 – $100 and is available in US sizes 4-22, available online HERE.