In the high-stakes arena of the sports drink industry, innovation is the name of the game. As athletes continually push the boundaries of human performance, there’s an unquenchable thirst for beverages that can keep pace. Enter stage right, a dynamic duo primed to disrupt the playbook. Mubarak Malik, an indefatigable entrepreneur and new father, teams up with NBA star Kyle Kuzma to launch Drink Barcode. With its sights set on
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Last night, Shaquille O’Neal hosted celebrity guests, NBA legends and industry elite at the grand opening of SHAQUILLE’S at L.A. LIVE immediately following the Los Angeles Lakers VS Boston Celtics game at STAPLES Center. Shaquille O’Neal hosted Tiffany Haddish, Diplo, Julian Edelman, Ross Butler and more in a VIP suite for an ultimate pre-game to watch the Los Angeles Lakers V Boston Celtics game prior to walking over to SHAQUILLE’S
Invite Only – Mtn Dew Kickstart Courtside Studios will immerse fans into three unique levels of hoops culture experiences inside a design inspired by a Hollywood studio, including a live stage show – hosted by one of the biggest names in Hollywood and BET host Terrence J – that features in-depth and fun interviews with DEW NBA athletes including Russell Westbrook, Kyrie Irving, Kyle Kuzma and more.
