LA Guestlist

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Category Product Launch

boohoo.com Celebrates the Launch of their Spring Collection & the Zendaya Edit with a 90s Throwback Block Party

International retailer, boohoo.com, celebrated the launch of their newest Spring Collection at an exclusive launch party in Los Angeles at The Dream Hollywood for media, influencers, and friends of the brand. Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations

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LF Launches their Second Collection of the Year from their Streetwear Label LF the Brand at Avenue

LF the Store, who has the best sale of the season, recently created their own private streetwear label, LF the Brand, and just launched their second collection of the year, which follows their motto “Be Unique, Be Yourself.” On Tuesday, March 20th, LF the Brand celebrated their Spring 18 drop with a launch party at Avenue in Los Angeles. The event was filled with party people all dressed the part,

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adidas Originals Introduces its Newest Futuristic Sneaker, Deerupt, at the Deerupt Experience in DTLA

adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas. Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in

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Spring-Summer ’18 Puma x Big Sean Collection Launch Party Q&A with Big Sean

Launching the all-new SS18 Collection in style, Puma and Big Sean teamed up for a release party in LA this. Featuring a pop-up shop powered by Nice Kicks (@shopnicekicks) that exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and around the world. Accompanying Sean at

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Dior Addict threw a Disco Dream Party for the Launch of their Lacquer Pump Lipstick with Bella Hadid and Peter Philips

On March 14th, 2018, the house of Dior revealed its new lipstick, Dior Addict Lacquer Plump, at a party held at Poppy in Los Angeles. Peter Philips, creative and image director of Dior Makeup, was in LA to reveal his latest creation, a full coverage lacquer lipstick delivering high shine and intense color with just one swipe, along with Dior Beauty face Bella Hadid. “For this new generation of lacquers,

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MCM Launches Collection with Korean Artist Eddie Kang in Partnership with a Special Fundraiser with Vanderpump Dogs

MCM celebrated the latest art collaboration with acclaimed Korean artist Eddie Kang, a limited-edition capsule collection that features the artists iconic “animamix” motif into the brands signature carryalls, wristlets, shoppers, wallets and more. The exclusive collection launches with a special exhibition, pop-up shop, fundraiser and dog adoptions in partnership with Vanderpump Dogs. MCM invited Kang to update a series of recognizable MCM shapes with his singular visual style, which is

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Under Armour Launches UA HOVR, A Next Generation Cushioning Platform Built to Make You Better

Under Armour kicked off the UA HOVR House LA, an immersive pop-up experience to celebrate the recent launch of the brand’s innovative UA HOVR cushioning platform – and the UA HOVR Sonic & UA HOVR Phantom footwear. Located in the heart of Hollywood, HOVR House LA played host to several celebrities and athletes such as actor Sarunas J. Jackson from HBO’s Insecure, Marcus Scribner from ABC’s Black-ish, professional golfer Jordan

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Converse Celebrates LA’s Divergent Approaches to Street Culture in New Collaborations with Babylon, Rokit, RSVP Gallery, and CLOT

Following recent collaborations with Dr. Woo, Vince Staples and BornxRaised, Converse unveiled four, never-before-seen collaborations at an exclusive event in DTLA. Converse has given the same blank canvas to four LA-based designers and mainstays: Babylon, RSVP Gallery, Clot, and Rokit. Guests were the first to get an immersive look at the finished product: new apparel and sneaker collaborations that personify each designer’s creative expression and artistic freedom inspired by the

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Maeve Reilly, Jessica Szohr, and Machine Gun Kelly Celebrate with New Era Cap and Fred Segal to launch the Sunset Collection

New Era Cap, alongside celebrity stylist Maeve Reilly, hosted a launch party for the Sunset Collection at the exclusive Fred Segal Pop-up shop on Sunset Boulevard. Guests enjoyed cocktails with Svedka vodka and customized their hats with embroidery from Lot, Stock & Barrel. Jessica Szohr and Machine Gun Kelly joined the festivities and had fun trying on the collaboration. Expect some other fun upcoming Pop-Ups at the new locatio Fred

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Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA

Urban Decay x Nicole Richie Troublemaker Launch Party with Tattoos, Cotton Candy and In-N-Out Burger

Nicole Richie hosted Urban Decay’s ‘House of Trouble’ event to celebrate the launch of their Troublemaker Mascara. She fronts as the brand’s Troublemaker Mascara campaign and will star in a new video series inspired by her troublemaking ways, launching in early October (Watch Sneak Peak HERE). “I’ve always known I should be a professional troublemaking model, and I’m so grateful that Wende Zomnir and Urban Decay saw my true talent

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