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Category Product Launch

Spring-Summer ’18 Puma x Big Sean Collection Launch Party Q&A with Big Sean

Launching the all-new SS18 Collection in style, Puma and Big Sean teamed up for a release party in LA this. Featuring a pop-up shop powered by Nice Kicks (@shopnicekicks) that exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and around the world. Accompanying Sean at

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Dior Addict threw a Disco Dream Party for the Launch of their Lacquer Pump Lipstick with Bella Hadid and Peter Philips

On March 14th, 2018, the house of Dior revealed its new lipstick, Dior Addict Lacquer Plump, at a party held at Poppy in Los Angeles. Peter Philips, creative and image director of Dior Makeup, was in LA to reveal his latest creation, a full coverage lacquer lipstick delivering high shine and intense color with just one swipe, along with Dior Beauty face Bella Hadid. “For this new generation of lacquers,

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MCM Launches Collection with Korean Artist Eddie Kang in Partnership with a Special Fundraiser with Vanderpump Dogs

MCM celebrated the latest art collaboration with acclaimed Korean artist Eddie Kang, a limited-edition capsule collection that features the artists iconic “animamix” motif into the brands signature carryalls, wristlets, shoppers, wallets and more. The exclusive collection launches with a special exhibition, pop-up shop, fundraiser and dog adoptions in partnership with Vanderpump Dogs. MCM invited Kang to update a series of recognizable MCM shapes with his singular visual style, which is

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Under Armour Launches UA HOVR, A Next Generation Cushioning Platform Built to Make You Better

Under Armour kicked off the UA HOVR House LA, an immersive pop-up experience to celebrate the recent launch of the brand’s innovative UA HOVR cushioning platform – and the UA HOVR Sonic & UA HOVR Phantom footwear. Located in the heart of Hollywood, HOVR House LA played host to several celebrities and athletes such as actor Sarunas J. Jackson from HBO’s Insecure, Marcus Scribner from ABC’s Black-ish, professional golfer Jordan

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Converse Celebrates LA’s Divergent Approaches to Street Culture in New Collaborations with Babylon, Rokit, RSVP Gallery, and CLOT

Following recent collaborations with Dr. Woo, Vince Staples and BornxRaised, Converse unveiled four, never-before-seen collaborations at an exclusive event in DTLA. Converse has given the same blank canvas to four LA-based designers and mainstays: Babylon, RSVP Gallery, Clot, and Rokit. Guests were the first to get an immersive look at the finished product: new apparel and sneaker collaborations that personify each designer’s creative expression and artistic freedom inspired by the

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Maeve Reilly, Jessica Szohr, and Machine Gun Kelly Celebrate with New Era Cap and Fred Segal to launch the Sunset Collection

New Era Cap, alongside celebrity stylist Maeve Reilly, hosted a launch party for the Sunset Collection at the exclusive Fred Segal Pop-up shop on Sunset Boulevard. Guests enjoyed cocktails with Svedka vodka and customized their hats with embroidery from Lot, Stock & Barrel. Jessica Szohr and Machine Gun Kelly joined the festivities and had fun trying on the collaboration. Expect some other fun upcoming Pop-Ups at the new locatio Fred

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Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA

Urban Decay x Nicole Richie Troublemaker Launch Party with Tattoos, Cotton Candy and In-N-Out Burger

Nicole Richie hosted Urban Decay’s ‘House of Trouble’ event to celebrate the launch of their Troublemaker Mascara. She fronts as the brand’s Troublemaker Mascara campaign and will star in a new video series inspired by her troublemaking ways, launching in early October (Watch Sneak Peak HERE). “I’ve always known I should be a professional troublemaking model, and I’m so grateful that Wende Zomnir and Urban Decay saw my true talent

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Q&A with Rashida Jones and Away co-founder Jen Rubio on their Recent Collaboration Inspired by Stockholm & Traveling Tips

Celebrity cult-favorite luggage brand Away launched a collaboration with Rashida Jones with an exclusive dinner at Chateau Marmont. Rashida is collaborating with Away for a new limited run collection inspired by her travels in Scandinavia. On her frequent trips to Stockholm, Rashida connected with the colors and patterns of classic Scandinavian design. Check out our fun Q&A with Rashida Jones and Away co-founder Jen Rubio on on their recent collaboration

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Herschel Supply Unveils their Partnership with Japanese Brand WTAPS with a Party at Union Los Angeles

Herschel Supply has partnered with Japanese brand WTAPS on a limited-release collection of exclusive new silhouettes. Drawing inspiration from authentic military designs that merge with streetwear sensibilities, WTAPS embodies the principle of “Placing things where they should be”. Staying true to this foundation, each timeless piece offers functionality rooted in daily life. To celebrate the collab, Herschel Supply and WTAPS hosted a party on August 19th at Union Los Angeles

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Olivia Culpo Celebrates the PrettyLittleThing x Olivia Culpo Collaboration with Rita Ora, Nicole Williams & Shaun Ross

PrettyLittleThing is excited to announce the launch of PrettyLittleThing X Olivia Culpo, the brands first collaboration with American sweetheart and style icon, Olivia Culpo. After winning Miss Universe in 2012 at the age of 20, Olivia Culpo has garnered a huge fan base and used her stance to establish her reputation as one of America’s most influential and fashionable women. Sharing her daily musings and incredible sense of style through

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