This past weekend, the Coachella Valley was taken by storm by #PATRÓNDesert. PATRÓN EL ALTO, their naturally sweet, and incredibly smooth handcrafted prestige tequila, took the most sought-after parties in the Coachella Valley to new heights with extraordinary experience and the debut of PATRON EL ALTO Mini (50ml), setting the stage for festival season and toasting to unforgettable moments. On Saturday, PATRÓN EL ALTO Mini returned to the legendary, late-night
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REVOLVE, the fashion destination for the next-generation consumer, celebrated the return of its 8th Annual REVOLVE Festival with a weekend of exclusive events, immersive experiences, and star-studded moments. This year’s festival, themed Desert Mirage, blended chrome and organic elements, creating a bold yet serene landscape. Kendall Jenner and FWRD kicked off weekend festivities on Thursday, April 10, with an intimate Welcome to the Desert cocktail hour. Friday, April 11 highlights
Red Bull brought an electrifying experience to the Coachella Valley Music and Arts Festival with the debut of the Red Bull Mirage, a 20,000 square-foot structure, located directly across from the Quasar Stage. As the festival’s exclusive energy drink, Red Bull® provided attendees with the wiiings to fully immerse themselves in the music and atmosphere on its opening day. The Red Bull Mirage offers an unparalleled hospitality experience and seamlessly
On Saturday, April 12, Billboard and Amazon teamed up with comedian/musical improviser Reggie Watts to present “MuSick: Live from Reggie Watts’ Couch,” a special activation and event with Amazon Pharmacy and Amazon One Medical during weekend one of Coachella.The activation was based on a simple premise: Amazon is making healthcare less painful. When Watts woke up on festival day feeling awful, he turned to Amazon One Medical and Amazon Pharmacy
Interscope and Capitol returned for their annual Coachella celebration this year, with a private event held in Palm Springs on Saturday, April 12. Now in its ninth year, the event has become known as one of the most highly anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Guests were able to relax and recharge with skincare products and hand massages provided by mixsoon, along with
On April 11th, NYLON hosted the return of NYLON House in the Desert at Maraza. Presented by Ulta Beauty, the unofficial kickoff to the biggest festival celebration in music featured a star-studded guestlist, a special performance by award-winning, multi-platinum singer/songwriter Dove Cameron – whose performance featured the techno-pop anthem “Too Much” off her forthcoming album – and high-energy DJ sets by James Hype and Austin Millz. The evening also celebrated
Kendall Jenner’s 818 Tequila brought its popular 818 Outpost for the third year in a row back to the desert as an exclusive, one-day pop-up experience. “818 Tequila popped up with a 1970s Autocamp Soirée backdrop with complimentary 818 Tequila cocktails with Sprinter Vodka Soda, CELSIUS Energy, Califia Farms and Saint James Iced Tea, and festival essentials from partners including Postmates, Good American & many more. The event featured a
Interscope returned for its annual Coachella celebration, this year alongside Capitol Records, with a private event in Palm Springs on Saturday, April 13. Now in its eighth year, the event has quickly become one of the most anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Guests enjoyed lunch provided by Truth Barbeque and were able to reach peak relaxation thanks to Gen Z beauty brand
Neon Carnival, the legendary late-night dance party of the year made its triumphant return to the Desert International Horse Park celebrating its thirteenth year. Created by LA’s original nightlife mastermind Brent Bolthouse and producing partner Jeffrey Best, this year’s 13th exclusive celebration came to life for one night only. Presented by Liquid I.V. in association with PATRÓN EL ALTO and The Levi’s® Brand, the after-party returned with a vibrant new chapter; upping the ante on musical talent with an
To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. A-list celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon). The night wasn’t just about taste buds, though. Guests enjoyed a variety of onsite activations
