Interscope returned for its annual Coachella celebration, this year alongside Capitol Records, with a private event in Palm Springs on Saturday, April 13. Now in its eighth year, the event has quickly become one of the most anticipated parties of the weekend, attended by Interscope, Capitol and festival artists alike. Guests enjoyed lunch provided by Truth Barbeque and were able to reach peak relaxation thanks to Gen Z beauty brand
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Neon Carnival, the legendary late-night dance party of the year made its triumphant return to the Desert International Horse Park celebrating its thirteenth year. Created by LA’s original nightlife mastermind Brent Bolthouse and producing partner Jeffrey Best, this year’s 13th exclusive celebration came to life for one night only. Presented by Liquid I.V. in association with PATRÓN EL ALTO and The Levi’s® Brand, the after-party returned with a vibrant new chapter; upping the ante on musical talent with an
To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. A-list celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon). The night wasn’t just about taste buds, though. Guests enjoyed a variety of onsite activations
On Wednesday, February 10th, Flaunt Magazine celebrated their annual FLAUNT Foreplay hosted by social media star, Alix Earle at Desert 5 Spot. The music-driven, private event is held every year in Hollywood to celebrate the lead up to weekend one of the Coachella Valley Music and Arts Festival. Headline performances included hip-hop star Flo Milli and pop star Ava Max, plus a number of special musical guests throughout the evening.
As part of SHEIN Zeuphoria at Zenyara Estate on Saturday, April 22nd, the CMG-produced event presented by CMG, Heineken Silver, and Tequila Don Julio was headlined by Kaytranada and FISHER back to back, with a set by Kitty Cash to open at 11 pm. The crowd was dancing all night long overlooking Zenyara’s incredible lake and grounds, with guests such as influencers Bryant, Adison Justice and Avry Justice in attendance.
Having returned for its seventh year, ZOEasis hosted the most stylish and influential artists, musicians, and talent for a midday desert oasis celebration on Saturday, April 15th. Attending guests had the opportunity to engage with a variety of programming moments focused on individuality, style, beauty, and wellness — the ultimate escape for festival-goers to refresh their mind and body as well as their festival beauty and fashion looks. The multi-hyphenate
The Zenyara Estate, produced and programmed by CMG, Corso Marketing Group, hosted incredible programming to dominate weekend 1 surrounding the Coachella music festival. Friday, April 14 kicked off with TAO Desert Nights presented by Jeeter with a DJ set by Ariel Vromen followed by a headlining performance by TALE OF US featuring a captivating drone light show by Jeeter for a major wow moment over the impressive estate, with partners
NYLON House returned to the desert on Friday, April 14th, to kick off the first day of the festival. Guests danced under the stars with us and bounced to the beats of today’s most relevant established and rising DJs, including a headlining set with Alesso, sponsored by Patrón, as well as a set with Carlita who will be joined by Diplo later in the show. Guests brought good time energy
On Friday, April 14th, 2023 CELSIUS Energy Drink hosted a star-studded event in Indio, CA, in celebration of their CELSIUS Oasis Vibe launch. Globally known celebrities gathered for a refreshing escape where they tasted the new CELSIUS Oasis Vibe, Sparkling Prickly Pear Lime flavor (along with all the CELSIUS Essential Vibes flavors), sipped on tasty cocktails from 818 Tequila, enjoyed fun activities like making their own quintessential festival beaded jewelry
Interscope returned for its annual Coachella celebration with a private event in Palm Springs on Saturday April 16th. Now in its sixth year, the event has quickly become one of the most anticipated parties of the weekend, attended by Interscope and festival artists alike. Past attendees have included Lana Del Rey, Jared Leto, Billie Eilish, FINNEAS, Zedd, OneRepublic, Machine Gun Kelly, Benny Blanco, Tierra Whack, Tame Impala, EarthGang and many